the publication for wedding planners, professionals & designers

May/June 2015 Volume 5, Issue 2
Real Wedding Michigan

Real Wedding Michigan

ABC Member Planner: Kate McClellan, PBC™, Purple Clover Events, www.PurpleCloverEvents.com, Kate@PurpleCloverEvents.com. Photographer: A Girl in Love Photography.
Stay Fresh on the  Latest Food Trends

Stay Fresh on the Latest Food Trends

By Beth Erickson, Wedding Planner Magazine editor, La Crosse, Wis. Photos contributed What are the flavors, products, and trends on the rise in 2015? Consumers want bolder flavors and more variety on their plates. The editors of Specialty Food News, a publication from the Specialty Food Association (SFA) listed their...
Real Wedding Florida

Real Wedding Florida

ABC Member planner: Cindy Morley, ABC™, Eventful Moments, LLC, www.eventfulmomentsbycindy.webs.com, eventfull1@aol.com. Photography: Michael & Josephine Photography. ABC member businesses involved: Tentlogix.
What is your company’s mission statement?

What is your company’s mission statement?

“Our mission is to become the essential wedding consultant for vineyard weddings in North Carolina by providing exemplary customer service, implementing with extreme organization for a smooth flowing event, and fostering vineyard relationships.” – Kimberly Williams, PWP™, Weddings by the Vine, Cary, N.C.
The Ins and Outs of Hotel Room Blocks

The Ins and Outs of Hotel Room Blocks

By Meghan Ely, OFD Consulting, Richmond, Va. Accommodations. Practically every couple needs them for their wedding, whether they are throwing a huge local fete with inbound guests or an intimate destination affair. While a place to sleep, regroup, and prepare is vital, putting together room block reservations can be overwhelming....
The ABCs of Reviews

The ABCs of Reviews

By Alan Katz, Great Officiants, Long Beach, Calif. If you don’t have reviews, you don’t exist in the minds of wedding couples. Now, more than ever, couples want to see reviews on vendors before they decide who will handle their wedding. Among engaged couples, 95 percent use reviews to guide...
Master bridal consultant™

Master bridal consultant™

Allison Kline, MBC™ sash&bow www.sashandbow.com, Green Bay, Wis. ABC Member since: 2007 Employees: 1 full-time, 8 part-time Revenue breakdown: 50% consulting, 40% rentals, 10% stationery Contact: 920.347.9000, alliey@sashandbow.com Social media: www.sashandbow.com/blog, www.facebook.com/sashandbow, www.twitter.com/sashandbowllc, www.pinterest.com/sashandbow, www.instagram.com/allieyk
Internships—A Wedding Business Owner’s Best Path To Good Social Media

Internships—A Wedding Business Owner’s Best Path To Good Social Media

By Brian Lawrence, www.BrianLawrence.com, River Edge, N.J. Who in the wedding industry has 25 years of experience in social media? Nobody. Who are the most experienced and qualified people to help you with social media? Probably college students and young adults. They have grown up with the Internet and social...
Turning wedding traditions upside down

Turning wedding traditions upside down

By Angela Hall, ABC™, Vestar, Fort Worth, Texas Photos by Amy Karp Photography, Dallas After planning hundreds of weddings and events of all shapes and sizes, I’ve witnessed a variety of traditions carried out within America’s multicultural population. Even so, weddings tend to fit in a certain mold (you know...
Lake Como – Lago di Como

Lake Como – Lago di Como

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, AB, Canada Photos by Riccardo Bestetti, Studio Fotografico Bestetti, Lecco LC, Italy “When you write the story of two happy lovers, let the story be set on the banks of Lake Como.” – Franz Liszt
Creating a Venue from the Ground Up

Creating a Venue from the Ground Up

3 Tent Rental Companies Share Behind-the-Scenes Peeks at a Top Tented Wedding
Sustainable. Green. Rustic. No matter what you call it, nature and the outdoors are clearly en vogue.

Sustainable. Green. Rustic. No matter what you call it, nature and the outdoors are clearly en vogue.

Enter the tented wedding. What better way to incorporate nature into the big day than to put the venue smack dab in the middle of it. The world of tenting offers such a wide range of options that there is literally something for everyone. Whether your clients want tents with...
Real Wedding New Mexico

Real Wedding New Mexico

ABC Member Planner: Davina Griñe-Panas, ABC™, Gold Rose Petal Wedding & Events, www.grpweddings.com, goldrosepetal39@gmail.com. Photographer: Kevin’s Photography. ABC member businesses involved: Miranda Event Rentals.
Real Wedding New York

Real Wedding New York

ABC Member Planner: Lisa Marie Blinn, PBC™, L. Marie Events, www.LMarieEvents.org, LisaMarie@LMarieEvents.org. ABC Member Photographer: Denise Chastain, Modern Wedding Photography.
How do you nurture and manage your professional, industry relationships throughout the year?

How do you nurture and manage your professional, industry relationships throughout the year?

“I stay in touch with professionals via email and arranging fun, informal meet ups. Sharing enthusiasm for an industry partner’s current projects and successes spreads excitement and also prompts collaboration…Attending networking events, such as those by the ABC, to stay in touch with industry partners has made for a better...
3 Tips for Designing on a Dime!

3 Tips for Designing on a Dime!

By Tonya J. Shadoan, MBC™, T Productions, Fishers, Ind. Let’s face it. Not every wedding has a large budget. So what can you do to meet your couples’ budget, create the wedding of their dreams, and get paid? The answer? Design on a dime with these hot tips.
Master bridal consultant™ - Catherine Katz, MBC™

Master bridal consultant™ – Catherine Katz, MBC™

Cherished Celebrations www.CherishedCelebrations.com, Cary, N.C. Employees: Subcontracted event assistants Revenue breakdown: 50% special project consulting, 35% day-of coordination, 15% full-service coordination Contact:
Human Resources 101: Expanding The One (Wo)Man Show

Human Resources 101: Expanding The One (Wo)Man Show

By Renée Grannis, MBC™, ABC Director of Ethics & Compliance, Oklahoma City, Okla. When most small business entrepreneurs begin, they perform all of the office and field tasks themselves to save money—becoming the accountant, the lawyer, the delivery person, the IT person, and the janitor, on top of their main...
Turn heads and transform your events with 2015 lighting trends

Turn heads and transform your events with 2015 lighting trends

By Regina Rivera, Bliss Lights, Escondido, Calif. Photos courtesy of Bliss Lights When throwing an unforgettable event, lighting is key to making the most of your outdoor or indoor space. The right light can transform a wedding from ordinary to extraordinary, set the mood for unforgettable memories, and even cut...
Turning the Wedding Day Into the Wedding Weekend

Turning the Wedding Day Into the Wedding Weekend

By Mark Kingsdorf, MBC™, Mission Inn Resort, Orlando, Fla. Photos Courtesy of Mission Inn Resort For planners and wedding professionals, a wedding can seem to go on forever—starting well before hair and makeup and ending after strike. However, for engaged couples, the wedding day flies by. Their interaction with family...
2015 Color Trends - Coloring Outside of the Lines

2015 Color Trends – Coloring Outside of the Lines

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Each year, the powers that be provide the world with insight and inspiration about the latest color trends. Inspired by modern culture, events, politics, and economics, the emerging trends are more evolution than dramatic shift. The “it” colors each year...
Letter – Volume 5, Issue 2

Letter – Volume 5, Issue 2

“You have to color outside of the lines once in a while if you want to make your life a masterpiece.” – Albert Einstein
Signature Sasha: An Interview with Sasha Souza, MBC™

Signature Sasha: An Interview with Sasha Souza, MBC™

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Photos © Damien Hamilton Photography Internationally recognized event designer Sasha Souza, MBC™, of Sasha Souza Events in Napa, Calif., has released her second book, Signature Sasha: Weddings and Celebrations to Inspire. Featuring images from many of Souza’s events, the book...
Real Wedding New York

Real Wedding New York

ABC Member Planner: Melisa Imberman, The Event Of A Lifetime, Inc., www.theeventofalifetime.com, melisa@theeventofalifetime.com. Photographer: Tory Williams.
What is your strategy for getting the most out of conferences or trade shows?

What is your strategy for getting the most out of conferences or trade shows?

“Best practices for any trade show are simple. First, give your elevator pitch. Second, collect client contact information. Third, follow up. The ROI on a trade show is different for each service and is not necessarily seen the day of the event, so steps two and three are critical to...
The Best Weddings Make Room for Fun

The Best Weddings Make Room for Fun

By Staci Nichols, Revolution Weddings, San Diego Today’s couples and planners focus much of their efforts on the aesthetics of weddings but shouldn’t neglect the fun. “Wedding receptions are, by definition, entertainment functions,” says internationally known wedding DJ and MC trainer, Mark Ferrell. Weddings are not luncheons, photo shoots, or...
Standing Out from the Wedding Crowd

Standing Out from the Wedding Crowd

By Kylie Carlson, The Wedding and Event Institute, Lake Arrowhead, Calif. When you start thinking about launching a business, it is nothing more than a dream. That dream slowly becomes a reality, and before you know it, you’re staring down the barrel of your accounts wondering how on earth you’re...
Master Bridal Consultant™

Master Bridal Consultant™

Barbara Diez, MBC™ Barbara Diez Event Planners, www.BarbaraDiez.com, Buenos Aires, Argentina Employees: 18 full-time, 18-20 part-time/seasonal Revenue Breakdown: 100% event planning Contact:
Dollars & Sense: 3 Financial Tips for Your Wedding Business

Dollars & Sense: 3 Financial Tips for Your Wedding Business

By Michelle Loretta, Sage Wedding Pros, Miami Accounting, money, spreadsheets—do those words induce a pain in your gut? Finance doesn’t have to be agonizing or intimidating. Knowledge is power. And, knowing what your money is doing can give you incredible strength. The following tips will help you navigate your financial...
Office Space—Tips for Creatively Organizing Your Workplace

Office Space—Tips for Creatively Organizing Your Workplace

By Meghan Ely, OFD Consulting, Richmond, Va. photos by motley mÉlange of Soiréebliss! Events, LLC When Danielle Rothweiler of Rothweiler Event Design, found herself overwhelmed by numerous notebooks, files, linen samples, and more one summer, she boldly put everything—including the production companies from three different reality television shows—on hold.
Costa Rica—Planning a Wedding in the land of la Pura Vida!

Costa Rica—Planning a Wedding in the land of la Pura Vida!

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, Alberta, Canada, and Larissa Banting, PBC™, Weddings Costa Rica, Costa Rica
3 Tools for Marketing Success

3 Tools for Marketing Success

By Sonny Ganguly, WeddingWire CMO, Washington, D.C. Finding the right channels to grow your marketing footprint is often the biggest challenge in driving growth. However, there are three marketing tools that can help you book more couples and drive long-term success. They are: the megaphone, the magnet, and the measuring...
5 Ways to Get Strong Referrals—And Lots of ‘Em

5 Ways to Get Strong Referrals—And Lots of ‘Em

By Marc Wayshak, author/sales strategist, Boston Running a small business in today’s economy requires a departure from conventional business rules. In order to sell a product or service, you can no longer rely upon old-school sales tactics of bygone eras. Clients are overwhelmingly distrustful of the traditional sales pitch, they’re...
Letter - Volume 5, Issue 1

Letter – Volume 5, Issue 1

Does it ever seem like the days literally fly by—with speed and momentum that multiply exponentially with each passing second—almost as if each were traveling at the speed of light?
2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

By Susan Reiris, Elegant Occasions, New York City photos courtesy of ABC and sandals
Latest entries
Real Wedding Michigan

Real Wedding Michigan

ABC Member Planner: Kate McClellan, PBC™, Purple Clover Events, www.PurpleCloverEvents.com, Kate@PurpleCloverEvents.com. Photographer: A Girl in Love Photography.
Stay Fresh on the  Latest Food Trends

Stay Fresh on the Latest Food Trends

By Beth Erickson, Wedding Planner Magazine editor, La Crosse, Wis. Photos contributed What are the flavors, products, and trends on the rise in 2015? Consumers want bolder flavors and more variety on their plates. The editors of Specialty Food News, a publication from the Specialty Food Association (SFA) listed their top trends for 2015. Here...
Real Wedding Florida

Real Wedding Florida

ABC Member planner: Cindy Morley, ABC™, Eventful Moments, LLC, www.eventfulmomentsbycindy.webs.com, eventfull1@aol.com. Photography: Michael & Josephine Photography. ABC member businesses involved: Tentlogix.
What is your company’s mission statement?

What is your company’s mission statement?

“Our mission is to become the essential wedding consultant for vineyard weddings in North Carolina by providing exemplary customer service, implementing with extreme organization for a smooth flowing event, and fostering vineyard relationships.” – Kimberly Williams, PWP™, Weddings by the Vine, Cary, N.C.
The Ins and Outs of Hotel Room Blocks

The Ins and Outs of Hotel Room Blocks

By Meghan Ely, OFD Consulting, Richmond, Va. Accommodations. Practically every couple needs them for their wedding, whether they are throwing a huge local fete with inbound guests or an intimate destination affair. While a place to sleep, regroup, and prepare is vital, putting together room block reservations can be overwhelming. Between the time needed to...
The ABCs of Reviews

The ABCs of Reviews

By Alan Katz, Great Officiants, Long Beach, Calif. If you don’t have reviews, you don’t exist in the minds of wedding couples. Now, more than ever, couples want to see reviews on vendors before they decide who will handle their wedding. Among engaged couples, 95 percent use reviews to guide their choice of the perfect...
Master bridal consultant™

Master bridal consultant™

Allison Kline, MBC™ sash&bow www.sashandbow.com, Green Bay, Wis. ABC Member since: 2007 Employees: 1 full-time, 8 part-time Revenue breakdown: 50% consulting, 40% rentals, 10% stationery Contact: 920.347.9000, alliey@sashandbow.com Social media: www.sashandbow.com/blog, www.facebook.com/sashandbow, www.twitter.com/sashandbowllc, www.pinterest.com/sashandbow, www.instagram.com/allieyk
Internships—A Wedding Business Owner’s Best Path To Good Social Media

Internships—A Wedding Business Owner’s Best Path To Good Social Media

By Brian Lawrence, www.BrianLawrence.com, River Edge, N.J. Who in the wedding industry has 25 years of experience in social media? Nobody. Who are the most experienced and qualified people to help you with social media? Probably college students and young adults. They have grown up with the Internet and social media. It has become an...
Turning wedding traditions upside down

Turning wedding traditions upside down

By Angela Hall, ABC™, Vestar, Fort Worth, Texas Photos by Amy Karp Photography, Dallas After planning hundreds of weddings and events of all shapes and sizes, I’ve witnessed a variety of traditions carried out within America’s multicultural population. Even so, weddings tend to fit in a certain mold (you know what I’m talking about). So, when...
Lake Como – Lago di Como

Lake Como – Lago di Como

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, AB, Canada Photos by Riccardo Bestetti, Studio Fotografico Bestetti, Lecco LC, Italy “When you write the story of two happy lovers, let the story be set on the banks of Lake Como.” – Franz Liszt
Creating a Venue from the Ground Up

Creating a Venue from the Ground Up

3 Tent Rental Companies Share Behind-the-Scenes Peeks at a Top Tented Wedding
Sustainable. Green. Rustic. No matter what you call it, nature and the outdoors are clearly en vogue.

Sustainable. Green. Rustic. No matter what you call it, nature and the outdoors are clearly en vogue.

Enter the tented wedding. What better way to incorporate nature into the big day than to put the venue smack dab in the middle of it. The world of tenting offers such a wide range of options that there is literally something for everyone. Whether your clients want tents with clear walls and ceilings, no...