the publication for wedding planners, professionals & designers

September/October 2014 Volume 4, Issue 4
5 Ways Benevolence Influences Your Bottom Line

5 Ways Benevolence Influences Your Bottom Line

Kill ‘Em With Kindness By Simon T. Bailey, author/leadership expert, Windermere, Fla. “Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness, and understanding you can muster, and do it with no thought of any reward. Your...
Office Space - A Peek at Inspirational Industry Work Spaces

Office Space – A Peek at Inspirational Industry Work Spaces

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Gail Johnson Gail Johnson Weddings & Events Decatur, Ga 30030 www.GailJohnsonWeddings.com The space: Rented loft studio space. Describe your style: My style is “Modern Glam” with a twist! I’m a girly, girl who loves sequins, sparkle, and glitz. I adore...
The Upside of Upselling: How to Add Revenue Without Adding Burden

The Upside of Upselling: How to Add Revenue Without Adding Burden

By Meghan Ely, OFD Consulting, Richmond, Va. How does one maximize profit over a limited number of revenue-generating days each year, face increasingly tougher competition and the ebbs and flows of a finicky economy, and still achieve some semblance of life balance? Many planners feel it necessary to increase volume...
Show the World Your Style - Tips for getting your real weddings published

Show the World Your Style – Tips for getting your real weddings published

By Allison Kline, ABC™, sash&bow, Green Bay, Wis. Working hard for our clients is the best feeling—making their vision and plans come to life is a thrill. Getting an amazing, handwritten thank-you note and top-notch review is the icing on the cake. But is that the end? It doesn’t have...
How Understanding Blogging Basics Can Transform Your Marketing Plan

How Understanding Blogging Basics Can Transform Your Marketing Plan

Blah, Blah…Blog! By Alan Berg, CSP, www.AlanBerg.com, Kendall Park, N.J. Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. That probably sounds a little different than what you’ve heard or read...
Cheese - New “Wheys” to Take Your Event to the Next Level

Cheese – New “Wheys” to Take Your Event to the Next Level

By Linwood Campbell, CPCE, National Association for Catering and Events/Horseshoe Casino, Cincinnati Whether it’s from wedding couples, corporate event planners, or someone organizing a social event, caterers and event planners hear the same refrain over and over again—“How can our event and menu be unique and different?” With only so...
Discover the National Stationery Show

Discover the National Stationery Show

By Allison Kline, ABC™, sash&bow, Green Bay, Wis. If you like the touch and feel of the wide range of stationery papers available and want to know what is new and trending to bring back to brides in your area, then the best place to be each May is at...
Same-Sex Marriage three-part Series Part three

Same-Sex Marriage three-part Series Part three

Same Sex, Different Destination Wedding– Destination weddings for same-sex couples require different skill set By Meghan Ely, OFD Consulting, Richmond, Va. photos courtesy of The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. All photos are reprinted with the permission of Amphoto Books, ©2014....
The Local Bridal Marketing Advantage

The Local Bridal Marketing Advantage

5 Tips on How to Target Your Plan! By Jenna Parks Olender, Southern Bride & Groom, Durham, N.C. Weddings are indeed the culmination of many dreams, as well as a dream-come-true enterprise for the many wedding-focused businesses that dedicate themselves to creating those joyous celebrations. According to the 2012 Wedding...
Mapping the Way to Success—  Add Destination Wedding Services to Your Business

Mapping the Way to Success— Add Destination Wedding Services to Your Business

By Ali Phillips, Engaging Events by Ali, Inc., Chicago  photos by Brilliant Studios Have wanderlust for travel? Want to plan weddings on the beaches of the Caribbean or on a mountaintop in Colorado? Do you want to get out of your own city and explore the world while also working?...
Knowing Trends and Your Clients is Key to Linen Selection

Knowing Trends and Your Clients is Key to Linen Selection

By Keisha Scott, PBC™,  K. Scott Weddings, Graham, N.C. Beautiful colors, textures, and patterns in wedding linens are a great way to enhance any event or wedding decor. Each year, there are new fabrics and looks that are presented on the fashion runway, that end up inspiring and influencing the...
Wedding Planner Magazine’s 2014 Reader Survey

Wedding Planner Magazine’s 2014 Reader Survey

The Results Are In! By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. The 2014 Wedding Planner Magazine Reader Survey distributed via Survey Monkey in early March received a 16 percent response rate within a week. Although the results are not scientific, they do give a good indication of...
Is Your Business Gay Friendly?

Is Your Business Gay Friendly?

The Basics of Marketing to Same-Sex Couples By Meghan Ely, OFD Consulting, Richmond, Va. The following is the second article in a three-part series on same-sex marriage, both culturally and politically and within the wedding industry. The scope of the market for same-sex marriage is broadening daily as legal recognition...
Taking Wedding Entertainment to a Whole New Level

Taking Wedding Entertainment to a Whole New Level

By Meghan Ely, OFD Consulting, Richmond, Va.
 A mind-blowing truth in wedding planning is that entertainment is often undervalued and misunderstood. Anyone who has ever watched guests dance the night away on a packed dance floor and had to convince partiers that the event must end knows the power of...
Make Your Tented Events Shine

Make Your Tented Events Shine

Contributed by Dominic Mitchell, Raj Tents, San Francisco Luxury tenting has come a long way. Rather than rolling out the familiar, be open to doing something new and exciting. Clients are better traveled, more adventurous, and can both value and handle “thinking outside the box” more than ever before. Don’t...
A Peek Behind the Scenes at Three Fabulous Tented Weddings

A Peek Behind the Scenes at Three Fabulous Tented Weddings

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis.; Jeremy Brech, DJ Jer Events and Lighting Design, Sioux Falls, S.D.; Dora Manuel, Viva Bella Events, Cincinnati, Ohio; Marie Danielle Vil-Young, PBC™, À Votre Service Events, LLC, Franklin Park, N.J. Marie Danielle Vil-Young, PBC™, À Votre Service Events, LLC, Franklin...
What a Difference a Wheel Makes!

What a Difference a Wheel Makes!

This Circle Breathes Life Into Wedding Designs By Nancy Flottmeyer, PBC™, Weddings by Nancy, and Publisher, Wedding Planner Magazine, La Crosse, Wis. Taking a trip without a map often becomes a fabulous journey with memories to last a lifetime. As they say, it’s the journey not the destination. Not so...
Landmark Cultural and Political Changes Lead to Emerging Market in Wedding Industry

Landmark Cultural and Political Changes Lead to Emerging Market in Wedding Industry

Same-Sex Marriage three-part Series – Part one By Meghan Ely, OFD Consulting, Richmond, Va.
 The following is the first article in a three part series on same-sex marriage, both culturally and politically and within the wedding industry. The landscape of weddings is forever changing, as movement toward legal and social...
How to Work With Your Disc Jockey

How to Work With Your Disc Jockey

By Debbie McKenzie, Amazing Sounds Mobile DJ Services, Oxnard, Calif. It is a misnomer that wedding DJs “just play music.”  Most professional and experienced entertainment companies offer many services beyond that scope including DJ and emcee, coordination, lighting, and more. Unlike some vendors, however, the DJ is there from start to...
Palm Beach Chic—
Sunshine, Oranges...and Lilly Pulitzer

Palm Beach Chic—
Sunshine, Oranges…and Lilly Pulitzer

By Carmen Mesa, MBC™, Conference Planning Chair/Carmen Mesa Weddings and Events, Inc., Cooper City, Fla., 
and Mark Kingsdorf, MBC™, Florida state manager, Clermont, Fla. The 2013 Association of Bridal Consultants (ABC) Business of Brides Annual Conference was literally a ray of sunshine and not just because of its location in...
Survey Results 2014 - State of the Wedding Planning Industry

Survey Results 2014 – State of the Wedding Planning Industry

By Beth Erickson, Wedding Planner Magazine, La Crosse, Wis. Who is the typical wedding planner? 
What type of events do today’s planners orchestrate? Do they have employees? Did they realize business growth in 2013? Do they anticipate continued growth? What are the industry’s greatest challenges? These are just some of...
WEDStyle Awards

WEDStyle Awards

Three Winners Honored at Conference By Beth Erickson, Wedding Planner Magazine, La Crosse, Wis. The first annual WedStyle Awards were presented to three winners on Monday, Nov. 11, at the offsite event for the Association of Bridal Consultants (ABC) Business of Brides Conference in West Palm Beach, Fla. The presentation...
The Road to Master Status

The Road to Master Status

Eight Candidates Receive Master Bridal Consultant™ Designation By Renée Grannis, MBC™, Association of Bridal Consultants, Oklahoma City, Okla. Eight individuals from throughout North and South America were awarded Master Bridal Consultant™ (MBC™) status at the 2013 Association of Bridal Consultants (ABC) Business of Brides Conference in West Palm Beach, Fla.,...
That’s Pinteresting!

That’s Pinteresting!

 7 Ways to Increase Pinterest Influence and Direct Traffic to Your Website By Michelle Tang, Wedding Snap/Eversnap, Sunnyvale, Calif. To say the least, I’m hooked on Pinterest. Today’s consumers are increasingly inundated with ads and content everywhere they turn, so it’s tough to capture their attention. Pinterest has taken advantage...
Lane Ends, Merge Right

Lane Ends, Merge Right

Shifting Gears from Selling Your Business to Merging By Mark Kingsdorf, MBC™, ABC Florida state coordinator, Clermont, Fla. Several years ago, I made a very personal decision to make a long-term plan to relocate, slow life down a little bit and move away from being a business owner. As a...
How Green Weddings Save Time & Money

How Green Weddings Save Time & Money

  By Kelly L. Moore, PBC™, Ambiance Event Planning, Scranton, Penn.
 photos by dolci photography For wedding coordinators, trying to introduce clients to the concept of a green wedding can be a daunting task. While the eco-chic wedding has gained popularity in recent years, many couples have misconceptions of what...
Flowering Trends for 2014

Flowering Trends for 2014

By Gail Pabst, Kennicott Brothers Company, Chicago photos courtesy of Kennicott Company Flowers are a large part of setting the mood and look of the wedding. As you work with clients to plan the perfect weddings for 2014, consider these floral trends that are either emerging or remaining strong. The...
2014 Wedding Design Trends

2014 Wedding Design Trends

The Secret Ingredient to Building Your Brand By Lauren Kay, The Knot, New York CIty  photos courtesy of the knot The demand for fresh designs and of-the-moment ideas never stops, and for creative wedding professionals, great design is more than just what you do—it’s the secret ingredient to booking new...
Absolutely Everything! 
What Etiquette Really Means to Your Business

Absolutely Everything! 
What Etiquette Really Means to Your Business

By Sandra M. Monahan, MBC™, Weddings without worries, Wexford, Penn. Simply stated, etiquette is about respect, kindness, and consideration for everyone around us on a daily basis. But when it comes to the challenge of taking our business to a pinnacle of success and credibility, etiquette becomes an absolute necessity....
Networking, Inspiration, 
and Culinary Sensations Highlight 
NACE Experience!™ 2013

Networking, Inspiration, 
and Culinary Sensations Highlight 
NACE Experience!™ 2013

By Beth Erickson   photos by the mamones All things Chicago were celebrated at the National Association for Catering and Events (NACE) Experience 2013 July 14-17 at the Marriott Downtown Magnificent Mile in the Windy City. Elements paying homage to the host city were infused throughout the conference, including nods to...
Exit Strategies Series 
Going Out At The Top Of Your Game

Exit Strategies Series 
Going Out At The Top Of Your Game

By Linnyette Richardson Hall, The Wedding Diva™ & Premiere Event Management, Baltimore And, at some point, you’ll need to play the line from Kenny Roger’s hit song, “The Gambler,” in your head and heart. “Gotta know when to hold them, know when to fold them…” Nothing could be truer when...
Catering Trends - Go Global, Go Local, Go Simple, and Forge A Custom Brand

Catering Trends – Go Global, Go Local, Go Simple, and Forge A Custom Brand

By Lisa Hopkins, CPCE, CMP, President, National Association for Catering and Events The biggest themes in catering trends these days are global foods, keeping items light and simple, and branding events with personal flair. Let’s examine what that means for weddings. The cocktail hour Trend: Keep hors d’oeuvres simple and...
Experts Share Top 10 Destination Picks

Experts Share Top 10 Destination Picks

By Lisa Light, International Wedding Concierge, Chatham, N.Y. With suggestions from JoAnn Gregoli, MBC™, Elegant Occasions by JoAnn Gregoli, and Carley Roney, The Knot, New York City What are today’s hottest spots for destination weddings? 
Here is Wedding Planner Magazine’s Top 10 Destinations—a delightful mixture of ageless gems alongside new...
Exit Strategies: Valuing Your Business for $ale

Exit Strategies: Valuing Your Business for $ale

By Angela Dupont, ABC, CPCE, Dupont Events, Fort Worth, Texas We can’t live forever. There will come a time when you have to leave your business for one reason or another. After all the hard work you’ve put into growing your business, brand, and reputation, it would be a shame...
The Secrets of Susan Southerland

The Secrets of Susan Southerland

By Gail Johnson, ABC™, Gail Johnson Weddings, Tucker, Ga. Can we really have it all? It just might be possible if Susan Southerland has anything to say about it. An entrepreneur, event planner, author, business consultant, wife, and mother of four, Southerland, is one of the foremost experts in the...
A Minute with Matthew - Advice and Insight From Wedding Pro Matthew Robbins

A Minute with Matthew – Advice and Insight From Wedding Pro Matthew Robbins

By Meghan Ely, OFD Consulting, Richmond, Va. This year’s Association of Bridal Consultants annual conference, Business of Brides, set for Nov. 10-12 at the West Palm Beach Convention Center in Florida, promises to be both insightful and entertaining as Matthew Robbins, a highly-acclaimed event and flower designer, shares industry insight...
Let’s Talk Education: 
ABC’s Seminar Series One, Two, and Three

Let’s Talk Education: 
ABC’s Seminar Series One, Two, and Three

By Elise Enloe, MBCTM, ABC Vice President of North American Operations & Director of Education, Oviedo, Fla. The Association of Bridal Consultants (ABC) seminars are being refreshed with consistent branding and are no longer being referred to as “Expanding Horizons.” A cadre of select, senior ABC masters-level members facilitates the...
Beyond the Ballroom— Tented Weddings Offer Groundbreaking Venues

Beyond the Ballroom— Tented Weddings Offer Groundbreaking Venues

By Cris Joseph, Classic Party Rentals, San diego The request is always the same. “I want a tented wedding, but I don’t want it to look like a tent.” It’s a little riddle that an experienced event rental consultant can help you solve. Today’s trends in tenting and décor allow...
Brides and Grooms Engaging Guests Through Creative Invitation

Brides and Grooms Engaging Guests Through Creative Invitation

by Linda Hiniker, Carlson Craft, North Mankato, Minn. Fast forward 25 years or so, turn, and take a look back at the weddings that took place in 2013.  You might find it difficult to distinguish exactly, or even approximately, what year you’re reviewing, because today’s couples are on a quest...
COLOR TRENDS 2013 - Use Color With Confidence!

COLOR TRENDS 2013 – Use Color With Confidence!

By Wendy Dahl, PBC™, Chic Productions, Huntington Beach, Calif.   
Barbara Diez Event Planners Color breathes life into every wedding design.  Choosing the right colors for a wedding is a key decision that affects the personality and aesthetics of the environment.  Some brides are design savvy and use colors with ease,...
Industry Adds Nine New Master Bridal Consultants™

Industry Adds Nine New Master Bridal Consultants™

By Lois Pearce, MBC™, Beautiful Occasions, Hamden, Conn.    Photography by Victoria Angela Photography This year, the Association of Bridal Consultants (ABC) welcomed nine new Master Bridal Consultants™, among 18 candidates, at the Business of Brides annual conference in Denver. Mirrored after the three-step Guild System in Europe, the Association of...
Business of Brides 2012

Business of Brides 2012

The Dazzle of Diamonds and the Down-to-Earth of Denim Delight Attendees By Wendie Bass, PBC™,  Let’s Plan It, Arvada, Colo.   photography HARDYKLAHOLD Photography Called Diamonds & Denim in Denver, this year’s annual 
Association of Bridal Consultants (ABC) Business of Brides conference opened with emphasis on the denim at a casual,...
Trendsetter Awards

Trendsetter Awards

Erin Schulte Exclusive Events, Inc. St. Louis, Mo. www.ExclusiveEventsInc.com Annual weddings: 175 ON INSPIRATION/DESIGN: “Inspiration comes easiest after a good night’s rest. Then, it means opening up your eyes and ears to your surroundings. Coming from a background in theater arts, I had an amazing professor who really taught me...
5 Tips for Creating Stylized Shoots to Build Your Business

5 Tips for Creating Stylized Shoots to Build Your Business

By Tonia Adleta, PBC™, Aribella Events, Philadelphia, Pa. Photography by Danielle Vennard Photographer Like most good things, “Love on the Rocks” started over coffee, a triple grande caramel macchiato, to be precise. Catching up on life and business with Danielle Vennard, of Danielle Vennard Photographer, we shared our hopes—hers to...
Creative Revenue Stream: Elopement Planning Is a Runaway Success

Creative Revenue Stream: Elopement Planning Is a Runaway Success

By Beth Erickson Elopements of the past were done secretly and in a hurry with little thought given to the trimmings of traditional weddings. Couples eloped because they couldn’t afford a proper wedding or because their families didn’t approve—leading them to long lines at the courthouse or saying “I do”...
Taking a Strategic Approach to Social Media

Taking a Strategic Approach to Social Media

By Nicole Zenner, PBC™, LK Events, Inc., Chicago Social media is forever changing. New platforms and tools sprout up seemingly overnight proving that no matter how long you’ve dabbled in social media, you have to keep testing, evolving, and rethinking the tactics for your business. If you’re one of the...
Creative Revenue Stream - Say “Yes” to Proposal Planning

Creative Revenue Stream – Say “Yes” to Proposal Planning

By Aviva Zack, Bliss Wedding Design, Saskatoon, Saskatchewan, Canada The economy has been sagging and bouncing like an old mattress for several years now. Just as you can’t get a decent night’s sleep on a ropey bed with peek-a-boo springs, you can’t maintain business as usual in a dodgy economy....
Catering to Couples: The Top 10 Wedding Cuisine Trends

Catering to Couples: The Top 10 Wedding Cuisine Trends

By Beth Erickson, Wedding Planner Magazine 1. Late-Night Wedding Snacks Guests who stay well past the main meal to socialize and dance the night away work up an appetite, which is why many brides and grooms add late-night wedding snacks to cap off their day. Items often resemble “street fare...
Are You Charging What You’re Worth?

Are You Charging What You’re Worth?

By Brigid Horne-Nestor, MBC™ When I started my wedding planning business over 15 years ago, I had no idea what I should charge. Not yet a member of the Association of Bridal Consultants (ABC), I didn’t even know other wedding planners to ask. Knowing what others are charging can be...
Time for a Pep Talk, Coach - 
7 Tips for Assisting 
Your Assistant

Time for a Pep Talk, Coach – 
7 Tips for Assisting 
Your Assistant

By Mary Dann-McNamee, MA, MFT Ever wonder what to say to your 
assistant that will inspire her or him toward success and decrease the amount of times they “miss the boat”? Given the high-stress, detail-oriented nature of wedding planning, forgetfulness from assistants is a challenge that industry professionals throughout the...
Destination: Anywhere! Tap Into the Exploding Destination Wedding Market

Destination: Anywhere! Tap Into the Exploding Destination Wedding Market

By JoAnn Gregoli, MBC™, and Beth Erickson Destination weddings, by definition, are weddings that take place in a location where the bride and groom do not reside. Often, these weddings are outside of one’s home country and passports are required. But, increasingly, destination weddings are being held a bit closer...

Destination Wedding Planning 101

Talk the Talk—Know the Terminology Resorts offer the most comprehensive meal packages, but the destination wedding specialists should know the terminology associated with hotel rates: AP—American Plan: Three meals a day are included in the room rate. EP—European Plan: Lodging only is quoted and no meals are included. MAP—Modified American Plan: Two meals a day are included in the room rate. CP—Continental Plan: Continental breakfast only is included in the room rate. All-inclusive—All drinks, meals, and activities are included in the room rate. Hot Tips Make Destination Planning a Breeze •    Budget right—develop an overall budget, keeping in mind added expenses you may incur, such as travel, hotel, meals, transfers. Buffer in any exchange rate for weddings that occur in Europe, Asia, or Mexico. •    Hire a translator—to help you become familiar with the location. •    Find a destination friendly locale—in Europe there are many hotels that do not welcome...
UK National Wedding Show 2012

UK National Wedding Show 2012

Vintage Style Reigns Supreme By Rachel Cripps-Gervais, PBC™, An English Rose, Luxury Lifestyle Weddings Photos courtesy of Rachel Cripps-Gervais, PBC™ Something old was definitely in the air at the UK National Wedding Show 2012, held in February in London. In fact, everywhere in London, whether the local High Street store...
2012 Business of Brides

2012 Business of Brides

The Wit and Wisdom of Donnie Brown By Beth Erickson Attendees at this year’s Business of Brides will be in for a treat when keynote speaker, celebrity wedding planner, and Association of Bridal Consultants (ABC) member Donnie Brown takes the stage for “Kick Up Your Heels—And Your Events: Taking Weddings...
Be the Driving Force for Tented Success

Be the Driving Force for Tented Success

By Kim King Smith, ABC™, Kim King Smith Events, Edinburgh/Indianapolis, Ind. Twinkling lights. Fresh air. Outdoor revelry. Tented weddings are a gorgeous way to celebrate a momentous day. But to make a tented affair an event to remember, the professional bridal consultant must work closely with vendors to create a...
Meet our Advisory Board Members

Meet our Advisory Board Members

Have a question for one of the Board Members, please comment below! Click on thumbnail to view full size
Color Trends 2012 - The Color Evolution

Color Trends 2012 – The Color Evolution

What do the 2012 Olympics, The King’s Speech, and the royal wedding have in common? Each is part of the recent cultural influences that continue to shape color trends. According to Leslie Harrington, executive director of the Color Association of the United States (CAUS), emerging color palettes are about evolution...
Details Create Lasting Memories in Wedding Ceremonies

Details Create Lasting Memories in Wedding Ceremonies

By Bonnie Pickett Cinderella is apt to dance in a prospective bride’s memory as she plans her wedding day. Whether in a church, a synagogue, or a gazebo, no matter if it’s formal or informal, it is her time to be the princess at the center of the celebration. Unlike...
Green Weddings

Green Weddings

  A Trend That’s Taking Root By Kate Harrison, Green Bride Guide Did you know that the average wedding produces 400 pounds of garbage and 63 tons of carbon dioxide? With 2.2 million weddings a year, the impact of weddings on the earth is undeniably significant. Today’s generation is increasingly...
Business of  Brides 2011

Business of Brides 2011

Charmed by Details Dazzled by Inspiration By Gloria Boyden, MBC™ Inspiration was everywhere at the Association of Bridal Consultants Business of Brides 2011 conference in Baltimore. Attendees were impressed with the grandeur and elegance of the historic Tremont Hotel, where they networked among peers, gained new business ideas, and were...
ABC Accreditation Program

ABC Accreditation Program

What It Means to Be a Master By Lois Pearce, MBC™, Master Panel Facilitator 2011 What does it mean to “master” your profession? It means having your finger on the pulse of the wedding industry. It means going above and beyond in quality and service to your clients. It means...

Seeing Gold Through the Glitter

Mining Future Business Around Present Brides By Sharon Naylor, Author, www.sharonnaylor.com You treat your brides like diamonds, but did you know there are precious gems surrounding her? Yes, the four or so bridesmaids—and the moms—are potential future business. Each of these ladies might book you to plan weddings, bridal showers, wedding breakfasts, rehearsal dinners, baby showers, anniversary parties, and the list goes on and on. So, make it your goal to polish your interactions beyond the bridal couple. Your image and future business depend not only on impressing your current brides, but on everyone around her as well. Here are a few tips:
The Top 25 Design Trends for 2012

The Top 25 Design Trends for 2012

By Beth Erickson Rustic Chic Adding rustic, natural elements with an upscale flair to indoor or outdoor weddings is increasing in popularity. This rustic chic style is illustrated with flea market finds that complement the modern attire, floral, linens, and food. Think mason jars filled with homemade jelly as take-aways,...
Military Wedding is Massive Success

Military Wedding is Massive Success

21 Couples, 39 Vendors By Stacey Gitten, Hitching Post Public Relations “On May 22, I remarried my best friend and hero. I was greeted by 20 other eager brides. We all shared the same stories, so we weren’t strangers because we share a bond that cannot be broken. During the...
Attending Bridal Conferences?

Attending Bridal Conferences?

Here’s What to Do—and What Not to By Frank J. Andonoplas, MBC™ Bridal shows are a great opportunity for wedding consultants to meet new vendors and see new trends—all under one roof. Still, as with any social event, there are rules of etiquette that must be followed to avoid the...
Floral Shows Inspire with Glorious, Entertaining Displays

Floral Shows Inspire with Glorious, Entertaining Displays

By Pamella Pride, Epicure of Design From artistic interpretations of themes to lavish displays of floral elegance and extravagance, quality flower shows capture the hearts of floral and garden enthusiasts each year. Here are highlights from two of the most recent top shows in floral display and design. 2011 Newport...
Small Bites to Family Style, Catering Trends Create Savory Comfort

Small Bites to Family Style, Catering Trends Create Savory Comfort

By Beth Erickson Since the dawn of time, food has brought both nourishment and pleasure. In pursuit of culinary delights to satisfy our cravings, we have explored the world, savoring the succulent tastes of food from different countries and cultures. For those who haven’t traveled, the world comes to us...
Destination Weddings 2011 - The Experience of a Lifetime

Destination Weddings 2011 – The Experience of a Lifetime

by Beth Erickson Destination weddings used to be synonymous with elopement. Times have changed. True, destination wedding couples still run off to wed, but they do so with their guests and to any location that’s not home. Today’s destination weddings take place on beaches, in castles, at ancient ruins, in...
Protect Yourself—Promotional Photos With Identifiable Clients Require Model Releases

Protect Yourself—Promotional Photos With Identifiable Clients Require Model Releases

By Howard Kier photography – Magical Moments Photography If a photograph of a person is hung in a corridor as decoration, it is considered art. But if that exact same photograph is hung in the exact same location and used as an advertisement, another set of rules comes into play....
Royal Wedding Fever Sparks Flurry of Trends

Royal Wedding Fever Sparks Flurry of Trends

By Sonia Abrams Photography shutterstock Royal wedding fever swept the globe on Friday, April 29. In the months leading up to the wedding, speculation was rife surrounding the style, flowers, and of course, the dress.  The media filled hours of airtime second-guessing the style and color scheme.  When the wait...
Miss Dorothy Penner Heart Award and Scholarship: Inspiring Commitment Fueled by Passion

Miss Dorothy Penner Heart Award and Scholarship: Inspiring Commitment Fueled by Passion

The wedding industry would be nothing without passion—both the passion of the bride and groom and the passion of wedding planners and consultants whose goal is to make the wedding day a testament to love. Miss Dorothy Penner, MBC™, a long-time Association of Bridal Consultant (ABC) member from Louisville, Ky.,...
Copyright and Usage Licenses: Staying on the Right Side of the Law

Copyright and Usage Licenses: Staying on the Right Side of the Law

By Howard Kier It happens all the time. You are involved in planning a perfect wedding. The clients love the results. A few days later, you look at the photographer’s website and see the stunning photos. Whether you planned the event, provided the floral, linens, or another special part of...
Tented Weddings: Canvas Creations from “Easel” to Aisle

Tented Weddings: Canvas Creations from “Easel” to Aisle

by Beth Erickson Just as an artist’s canvas is stretched on its frame and primed for paint, so, too, is the canvas of a tent—awaiting only resolute brushstrokes and blushes of color to transform it from blank to beautiful. “Unlike using an existing banquet facility, a tent can be considered...
Be Charmed by Grace and Dazzled by Diann in Baltimore

Be Charmed by Grace and Dazzled by Diann in Baltimore

By Elise Enloe, MBC™ Combine Grace Ormonde and Diann Valentine as the featured speakers along with some incredible breakout sessions and you have this year’s Annual Conference from Nov. 6-8 in Baltimore. Keynotes will “charm” and “dazzle” Born in the Azores and raised in Rhode Island, Grace Ormonde became interested...
Giving Back - The Ripple Effect of Doing Good

Giving Back – The Ripple Effect of Doing Good

By Beth Erickson – Photo ©Photo Images of Northbrook, Ill The gods called it fate. The Buddhists call it karma. Most of us today say, “What you put out is what you get back.” What is it? It’s the simple recognition that we are part of something bigger than ourselves,...
Color Trends 2011: Stunning Colors to Inspire Creativity

Color Trends 2011: Stunning Colors to Inspire Creativity

By Beth Erickson Today’s color choices paint a spectrum that seems greater than the rainbow glimpsed by Sir Isaac Newton when he first shone white light through a prism more than 300 years ago. not only is the range of color stunning, but the names are inspired—from sunflower and burnt...
Latest entries
Real Wedding - Illinois

Real Wedding – Illinois

ABC Member Planner: Frank J. Andonoplas, MBC™, Frank Event Design, www.frankeventdesign.com, frank@frankeventdesign.com. Photographer: Riverbend Studios. Non-member businesses involved: The Drake Hotel (venue), Kehoe Designs (florist), Frost (lighting/décor), BBJ Linen, Tablescapes (rentals), Chris Sarlas Orchestra, Agnes Russo (artist), Swedish Bakery (cake), Artopolis Greek Café (Greek sweets), Metropolitan Limousine, Classic Wedding Cars, Wedding Day Cinema (videography). The...
Liability or Responsibility? What You Need to Know to Do Good Business

Liability or Responsibility? What You Need to Know to Do Good Business

By Renée Grannis, MBC™, ABC Director of Ethics and Compliance, Oklahoma City, Okla. What is liability vs. responsibility? Oftentimes, business owners interchange these words, but they mean very different things. Just what do you need to know to protect yourself and your business? Read on. Liability is a legal term Liability carries risks and repercussions...
Real Wedding - Pennsylvania

Real Wedding – Pennsylvania

ABC Member Planner: Lynda Barness, MBC™, I DO Wedding Consulting, www.idoplan.com, lynda@idoplan.com. Photographer: Lauren Fair Photography. Non-member businesses involved: Salon Salon (hair); Old St. Joseph’s Church (ceremony); Positano Coast (rehearsal dinner); Vincent James Band (entertainment); Big Events (draping rentals); Abominable Productions (videography); Robertson’s Florist; Ralph Archbold (Ben Franklin impersonator); The Franklin Institute (reception); Frog Commissary...
How do YOU stay organized?

How do YOU stay organized?

“I live by my white boards—specifically, three oversized ones I keep in my office, listing my weekly and daily to dos. My team and I stay connected via Google Calendars, and we track our time using Freshbooks. Weekly staff meetings fine-tune our focus, and our respective weekly task sheets are all shared through Dropbox.” -...
Engaged Couples Are Mobile—Are You?

Engaged Couples Are Mobile—Are You?

By Kelly Werder, WedBiz Consulting, Naples, Fla. The happy couple gets engaged, takes a selfie, shares the news on Facebook and then begins to plan their wedding—all using their smartphone.  If your website is still not mobile friendly, you may be missing business and not even realizing it! According to Search Engine Journal, 57 percent...
Ask the Experts

Ask the Experts

Q: “When did you realize that you wanted to be a wedding professional and why?  What motivated you to do what you love to do?” - Margherit Cirino, EventsbyMaggieCirino, Weehawken, N.J. A: “I have loved weddings since I was a child.  After helping several friends ‘coordinate their weddings’ in the early 1990s, I saw Franc...
Master bridal consultant™ - Christine Terezakis, MBC™, CSS™

Master bridal consultant™ – Christine Terezakis, MBC™, CSS™

Dreamday Weddings & Events, www.dreamdayweddingsandevents.com, Palm City, Fla. Employees: 6 event assistants, 1 office assistant (all independent contractors); 1-2 interns annually Revenue Breakdown: 70% full planning and design; 20% month-of/day-of coordination; 10% décor rentals Contact: 772.426.9954, office; 772.285.9147, info@dreamdayweddingsandevents.com, Facebook, Pinterest, Blog Family: I’ve been blissfully married for 26 years to my childhood crush, Andy....
5 Ways Benevolence Influences Your Bottom Line

5 Ways Benevolence Influences Your Bottom Line

Kill ‘Em With Kindness By Simon T. Bailey, author/leadership expert, Windermere, Fla. “Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness, and understanding you can muster, and do it with no thought of any reward. Your life will never be the...
Office Space - A Peek at Inspirational Industry Work Spaces

Office Space – A Peek at Inspirational Industry Work Spaces

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Gail Johnson Gail Johnson Weddings & Events Decatur, Ga 30030 www.GailJohnsonWeddings.com The space: Rented loft studio space. Describe your style: My style is “Modern Glam” with a twist! I’m a girly, girl who loves sequins, sparkle, and glitz. I adore lux decor that is decadently...
Vietnamese Weddings

Vietnamese Weddings

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, AB Canada Photos by Ellen Ho, Hong Photography, Vancouver, BC Canada Today’s couples wanting a hybrid Vietnamese and Western wedding often incorporate traditional ceremonies with a Western-style wedding. Once the couple is engaged and both sides of the families are in agreement, they begin planning by...
The Upside of Upselling: How to Add Revenue Without Adding Burden

The Upside of Upselling: How to Add Revenue Without Adding Burden

By Meghan Ely, OFD Consulting, Richmond, Va. How does one maximize profit over a limited number of revenue-generating days each year, face increasingly tougher competition and the ebbs and flows of a finicky economy, and still achieve some semblance of life balance? Many planners feel it necessary to increase volume to increase profits, taking on...
Show the World Your Style - Tips for getting your real weddings published

Show the World Your Style – Tips for getting your real weddings published

By Allison Kline, ABC™, sash&bow, Green Bay, Wis. Working hard for our clients is the best feeling—making their vision and plans come to life is a thrill. Getting an amazing, handwritten thank-you note and top-notch review is the icing on the cake. But is that the end? It doesn’t have to be. Your hard work...