the publication for wedding planners, professionals & designers

March/April 2015 Volume 5, Issue 2
Real Wedding New Mexico

Real Wedding New Mexico

ABC Member Planner: Davina Griñe-Panas, ABC™, Gold Rose Petal Wedding & Events, www.grpweddings.com, goldrosepetal39@gmail.com. Photographer: Kevin’s Photography. ABC member businesses involved: Miranda Event Rentals.
Real Wedding New York

Real Wedding New York

ABC Member Planner: Lisa Marie Blinn, PBC™, L. Marie Events, www.LMarieEvents.org, LisaMarie@LMarieEvents.org. ABC Member Photographer: Denise Chastain, Modern Wedding Photography.
How do you nurture and manage your professional, industry relationships throughout the year?

How do you nurture and manage your professional, industry relationships throughout the year?

“I stay in touch with professionals via email and arranging fun, informal meet ups. Sharing enthusiasm for an industry partner’s current projects and successes spreads excitement and also prompts collaboration…Attending networking events, such as those by the ABC, to stay in touch with industry partners has made for a better...
3 Tips for Designing on a Dime!

3 Tips for Designing on a Dime!

By Tonya J. Shadoan, MBC™, T Productions, Fishers, Ind. Let’s face it. Not every wedding has a large budget. So what can you do to meet your couples’ budget, create the wedding of their dreams, and get paid? The answer? Design on a dime with these hot tips.
Master bridal consultant™ - Catherine Katz, MBC™

Master bridal consultant™ – Catherine Katz, MBC™

Cherished Celebrations www.CherishedCelebrations.com, Cary, N.C. Employees: Subcontracted event assistants Revenue breakdown: 50% special project consulting, 35% day-of coordination, 15% full-service coordination Contact:
Human Resources 101: Expanding The One (Wo)Man Show

Human Resources 101: Expanding The One (Wo)Man Show

By Renée Grannis, MBC™, ABC Director of Ethics & Compliance, Oklahoma City, Okla. When most small business entrepreneurs begin, they perform all of the office and field tasks themselves to save money—becoming the accountant, the lawyer, the delivery person, the IT person, and the janitor, on top of their main...
Turn heads and transform your events with 2015 lighting trends

Turn heads and transform your events with 2015 lighting trends

By Regina Rivera, Bliss Lights, Escondido, Calif. Photos courtesy of Bliss Lights When throwing an unforgettable event, lighting is key to making the most of your outdoor or indoor space. The right light can transform a wedding from ordinary to extraordinary, set the mood for unforgettable memories, and even cut...
Turning the Wedding Day Into the Wedding Weekend

Turning the Wedding Day Into the Wedding Weekend

By Mark Kingsdorf, MBC™, Mission Inn Resort, Orlando, Fla. Photos Courtesy of Mission Inn Resort For planners and wedding professionals, a wedding can seem to go on forever—starting well before hair and makeup and ending after strike. However, for engaged couples, the wedding day flies by. Their interaction with family...
2015 Color Trends - Coloring Outside of the Lines

2015 Color Trends – Coloring Outside of the Lines

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Each year, the powers that be provide the world with insight and inspiration about the latest color trends. Inspired by modern culture, events, politics, and economics, the emerging trends are more evolution than dramatic shift. The “it” colors each year...
Letter – Volume 5, Issue 2

Letter – Volume 5, Issue 2

“You have to color outside of the lines once in a while if you want to make your life a masterpiece.” – Albert Einstein
Signature Sasha: An Interview with Sasha Souza, MBC™

Signature Sasha: An Interview with Sasha Souza, MBC™

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Photos © Damien Hamilton Photography Internationally recognized event designer Sasha Souza, MBC™, of Sasha Souza Events in Napa, Calif., has released her second book, Signature Sasha: Weddings and Celebrations to Inspire. Featuring images from many of Souza’s events, the book...
Real Wedding New York

Real Wedding New York

ABC Member Planner: Melisa Imberman, The Event Of A Lifetime, Inc., www.theeventofalifetime.com, melisa@theeventofalifetime.com. Photographer: Tory Williams.
What is your strategy for getting the most out of conferences or trade shows?

What is your strategy for getting the most out of conferences or trade shows?

“Best practices for any trade show are simple. First, give your elevator pitch. Second, collect client contact information. Third, follow up. The ROI on a trade show is different for each service and is not necessarily seen the day of the event, so steps two and three are critical to...
The Best Weddings Make Room for Fun

The Best Weddings Make Room for Fun

By Staci Nichols, Revolution Weddings, San Diego Today’s couples and planners focus much of their efforts on the aesthetics of weddings but shouldn’t neglect the fun. “Wedding receptions are, by definition, entertainment functions,” says internationally known wedding DJ and MC trainer, Mark Ferrell. Weddings are not luncheons, photo shoots, or...
Standing Out from the Wedding Crowd

Standing Out from the Wedding Crowd

By Kylie Carlson, The Wedding and Event Institute, Lake Arrowhead, Calif. When you start thinking about launching a business, it is nothing more than a dream. That dream slowly becomes a reality, and before you know it, you’re staring down the barrel of your accounts wondering how on earth you’re...
Master Bridal Consultant™

Master Bridal Consultant™

Barbara Diez, MBC™ Barbara Diez Event Planners, www.BarbaraDiez.com, Buenos Aires, Argentina Employees: 18 full-time, 18-20 part-time/seasonal Revenue Breakdown: 100% event planning Contact:
Dollars & Sense: 3 Financial Tips for Your Wedding Business

Dollars & Sense: 3 Financial Tips for Your Wedding Business

By Michelle Loretta, Sage Wedding Pros, Miami Accounting, money, spreadsheets—do those words induce a pain in your gut? Finance doesn’t have to be agonizing or intimidating. Knowledge is power. And, knowing what your money is doing can give you incredible strength. The following tips will help you navigate your financial...
Office Space—Tips for Creatively Organizing Your Workplace

Office Space—Tips for Creatively Organizing Your Workplace

By Meghan Ely, OFD Consulting, Richmond, Va. photos by motley mÉlange of Soiréebliss! Events, LLC When Danielle Rothweiler of Rothweiler Event Design, found herself overwhelmed by numerous notebooks, files, linen samples, and more one summer, she boldly put everything—including the production companies from three different reality television shows—on hold.
Costa Rica—Planning a Wedding in the land of la Pura Vida!

Costa Rica—Planning a Wedding in the land of la Pura Vida!

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, Alberta, Canada, and Larissa Banting, PBC™, Weddings Costa Rica, Costa Rica
3 Tools for Marketing Success

3 Tools for Marketing Success

By Sonny Ganguly, WeddingWire CMO, Washington, D.C. Finding the right channels to grow your marketing footprint is often the biggest challenge in driving growth. However, there are three marketing tools that can help you book more couples and drive long-term success. They are: the megaphone, the magnet, and the measuring...
5 Ways to Get Strong Referrals—And Lots of ‘Em

5 Ways to Get Strong Referrals—And Lots of ‘Em

By Marc Wayshak, author/sales strategist, Boston Running a small business in today’s economy requires a departure from conventional business rules. In order to sell a product or service, you can no longer rely upon old-school sales tactics of bygone eras. Clients are overwhelmingly distrustful of the traditional sales pitch, they’re...
Letter - Volume 5, Issue 1

Letter – Volume 5, Issue 1

Does it ever seem like the days literally fly by—with speed and momentum that multiply exponentially with each passing second—almost as if each were traveling at the speed of light?
2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

By Susan Reiris, Elegant Occasions, New York City photos courtesy of ABC and sandals
Latest entries
Real Wedding New Mexico

Real Wedding New Mexico

ABC Member Planner: Davina Griñe-Panas, ABC™, Gold Rose Petal Wedding & Events, www.grpweddings.com, goldrosepetal39@gmail.com. Photographer: Kevin’s Photography. ABC member businesses involved: Miranda Event Rentals.
Real Wedding New York

Real Wedding New York

ABC Member Planner: Lisa Marie Blinn, PBC™, L. Marie Events, www.LMarieEvents.org, LisaMarie@LMarieEvents.org. ABC Member Photographer: Denise Chastain, Modern Wedding Photography.
How do you nurture and manage your professional, industry relationships throughout the year?

How do you nurture and manage your professional, industry relationships throughout the year?

“I stay in touch with professionals via email and arranging fun, informal meet ups. Sharing enthusiasm for an industry partner’s current projects and successes spreads excitement and also prompts collaboration…Attending networking events, such as those by the ABC, to stay in touch with industry partners has made for a better understanding and more fruitful experience...
3 Tips for Designing on a Dime!

3 Tips for Designing on a Dime!

By Tonya J. Shadoan, MBC™, T Productions, Fishers, Ind. Let’s face it. Not every wedding has a large budget. So what can you do to meet your couples’ budget, create the wedding of their dreams, and get paid? The answer? Design on a dime with these hot tips.
Master bridal consultant™ - Catherine Katz, MBC™

Master bridal consultant™ – Catherine Katz, MBC™

Cherished Celebrations www.CherishedCelebrations.com, Cary, N.C. Employees: Subcontracted event assistants Revenue breakdown: 50% special project consulting, 35% day-of coordination, 15% full-service coordination Contact:
Human Resources 101: Expanding The One (Wo)Man Show

Human Resources 101: Expanding The One (Wo)Man Show

By Renée Grannis, MBC™, ABC Director of Ethics & Compliance, Oklahoma City, Okla. When most small business entrepreneurs begin, they perform all of the office and field tasks themselves to save money—becoming the accountant, the lawyer, the delivery person, the IT person, and the janitor, on top of their main job. It doesn’t take long...
Turn heads and transform your events with 2015 lighting trends

Turn heads and transform your events with 2015 lighting trends

By Regina Rivera, Bliss Lights, Escondido, Calif. Photos courtesy of Bliss Lights When throwing an unforgettable event, lighting is key to making the most of your outdoor or indoor space. The right light can transform a wedding from ordinary to extraordinary, set the mood for unforgettable memories, and even cut costs on other party decorations....
Turning the Wedding Day Into the Wedding Weekend

Turning the Wedding Day Into the Wedding Weekend

By Mark Kingsdorf, MBC™, Mission Inn Resort, Orlando, Fla. Photos Courtesy of Mission Inn Resort For planners and wedding professionals, a wedding can seem to go on forever—starting well before hair and makeup and ending after strike. However, for engaged couples, the wedding day flies by. Their interaction with family and friends is limited during...
2015 Color Trends - Coloring Outside of the Lines

2015 Color Trends – Coloring Outside of the Lines

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Each year, the powers that be provide the world with insight and inspiration about the latest color trends. Inspired by modern culture, events, politics, and economics, the emerging trends are more evolution than dramatic shift. The “it” colors each year forecast trends for manufacturing and...
Letter – Volume 5, Issue 2

Letter – Volume 5, Issue 2

“You have to color outside of the lines once in a while if you want to make your life a masterpiece.” – Albert Einstein
Signature Sasha: An Interview with Sasha Souza, MBC™

Signature Sasha: An Interview with Sasha Souza, MBC™

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Photos © Damien Hamilton Photography Internationally recognized event designer Sasha Souza, MBC™, of Sasha Souza Events in Napa, Calif., has released her second book, Signature Sasha: Weddings and Celebrations to Inspire. Featuring images from many of Souza’s events, the book offers inspiration, advice, color palettes,...
Real Wedding New York

Real Wedding New York

ABC Member Planner: Melisa Imberman, The Event Of A Lifetime, Inc., www.theeventofalifetime.com, melisa@theeventofalifetime.com. Photographer: Tory Williams.