By Ronni Johnston, ABC™ , Perfect Touch Custom Weddings, Wichita, Kan.

The initial consult you have with couples is the foundation of your wedding business. It is your first, or only, chance to demonstrate your value. Here, you will learn about the bride and groom—their personalities, wedding dreams, and potential challenges. Handled correctly, this can be “win-win” all the way. The couple will leave with a clear vision of their next steps—ideally hiring you is one. You will gain a clear understanding of the clients’ style, and know if they are the right clients for you. Here are some things you need to consider for your initial consults:

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