Alan Berg - Dave Lakatos PhotographyBy Alan Berg, author, speaker, consultant, Kendall Park, N.J.

Too often I hear people talking about the number of clicks to their ad, how high they come up in search results, or how many friends they have on Facebook, but rarely do I hear people talking about how much money they’re making. Of course, there are good reasons for that. You don’t want to share your personal finances. You don’t want to brag. Or, maybe, it’s because you don’t really know. There’s a big difference between getting people to click through to your website and making money from those clicks.

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