By Gail Pabst, Kennicott Brothers Company, Chicago
photos courtesy of Kennicott Company

Flowers are a large part of setting the mood and look of the wedding. As you work with clients to plan the perfect weddings for 2014, consider these floral trends that are either emerging or remaining strong.

The Roaring Twenties
greatgatsbyThe 1920s are still influencing style. One of the great things about this era is the opulence of flowers. Large groupings of monochromatic, romantic blooms fill the wedding décor and bouquets. Large, fragrant, open peonies and garden roses; giant bouquets of creamy dendrobium orchids contrast with striking white callas; flowing stems of Phalaenopsis orchids and tall astilbe are all inspired by the Art Deco era. Bleached peacock feathers, rhinestones, and pearls are in demand with brides for next year.

Garden Rustic
This popular look continues, with an upscale, masculine accent. Textures are an intricate part of this look with material in tweed, leather, and flannel working together with flowers in different shapes, sizes, and color. Dried pods and natural items like bird nests and pinecones are common embellishments. Couples will search for the carefree look of mixed garden flowers and grasses. “Locally grown” will resonate. Flowers found in the garden, like sweet peas, clematis, dahlias, succulents, and ferns, will be grouped with roses, hydrangeas, amaranths, scabiosa pods, and baby’s breath. This trend is about the colors and feels of earth, muted and masculine, ideal for those who want romance in a more rustic way.

Bold Individual
For a distinct look, couples seek bright colors that burst with individuality and bold designs. Mix and match the flowers, colors, and shapes to meet the distinct personality of the couple. The brighter, the better—including coral, tangerine, sunshine yellow, hot pink, bright green, fuchsia, and red to make the event pop. For a color explosion, use coral peonies, ranunculus, pincushions, gerberas, carnations, and sunflowers.

One emerging trend is for attendant’s bouquets to be a different color and flower. “I have several brides for next year requesting monochromatic/monobotanical bouquets for the wedding party,” says David Halsey, floral director for The Meetinghouse Companies, Inc, in Elmhurst, Ill. “One bridesmaid carries all red roses, the next all yellow calla, the next all blue hydrangea and so on. This look takes some careful planning and consideration. If done wrong it can be a train wreck, but if done right it can actually be quite stunning.” To make this look succeed, consider the entire color scheme for the wedding—from the dresses and desserts to the other flower designs and the venue. Consider the focal point, so there isn’t too much competition or it will be too busy and overpowering.


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