By Beth Erickson, Wedding Planner Magazine, La Crosse, Wis.

Who is the typical wedding planner? 
What type of events do today’s planners orchestrate? Do they have employees? Did they realize business growth in 2013? Do they anticipate continued growth? What are the industry’s greatest challenges?

These are just some of the questions to which Wedding Planner Magazine wanted answers. In November 2013, we asked readers to complete a “State of the Industry” survey. In just one week, we had a 12 percent response rate, with 321 responses. Survey results were uniquely tied to email addresses, with only one response allowed per address. What were the results? Take a look.

Who Is Today’s Wedding Planner?
If you were ever curious about what’s “typical” for the average wedding planner, we have the answer. Wedding Planner Magazine tracked the top answers among all of the questions in the State of the Industry survey and created the following profile of today’s planner.

Personal
94%     Female
69%     Married
68%     Have no children under 17 or under
31%     30-39 years old
93%     Live in the United States

Career
53%     Consider themselves a wedding planner vs. planner and designer or designer
43%     Have been a planner for 1-5 years
69%     Employed full-time
75%    Self-employed as a business owner
61%     Do not have a second job
39%     Were previously in hospitality management
94%     Belong to professional organizations like the Association of Bridal  Consultants
30%     Belong to local business and networking groups

Office & Employees
65%    Work from a home office
68%    Have employees, independent contractors or interns
56%    Most likely to employ independent contractors
28%    Employ 2-3 interns
28%    Employ 2-3 independent contractors
70%     Provide professional liability insurance
40%    Provide general business insurance

Services & Budget
89%    Offer full consultations
36%    Charge $2,501-5,000
64%    Offer hourly consultations
43%    Charge $51-75 per hour
82%    Offer day-of wedding planning services
43%    Charge $1,001-2,000 for day-of-wedding planning services
39%    Clients’ average budget is $10,001-25,000
62%    Offer rentals
49%    Offer stationery
99%    Mostly plans weddings but dabbles in:
56%    Anniversaries
55%     Birthday parties
51%    Corporate events
49%    Destination weddings

Revenue
59%    Experienced increased revenue in 2013
38%    Experienced increases of 11-20% (2013)
88%    Expect increased revenue in 2014
52%    Expect increased revenue of 11-20% (2014)

RELATED: Wedding Planning Industry’s Biggest Challenges Loom Large

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