Simple Tips for Working in a Virtual World

Splendid Insights 2016 Global Wedding Study shares that a staggering 91 percent of all engaged couples are born between the years of 1979 and 2000. While those individuals from this era bring fresh insight, consumer behaviors, and new trends, they also challenge wedding professionals to adjust their business practices.


With smartphones now serving as the primary form of communication, gone are the days of assuming all planning meetings are in-person. Today’s couples are constantly connected and engaged with the planning process, from sending emails during the workday to browsing wedding blogs for inspiration. In fact, Splendid Insights found that 52 percent of couples are looking at wedding blogs daily to find new ideas, as opposed to 13 percent that are flipping through wedding magazines.

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