This is a unique era for the wedding industry. A social evolution that has created growth opportunities for tuned-in business owners is unfolding. Recognition of marriage equality is not unique to the United States. It is a global phenomenon, demanding a response from industries serving same- and opposite-sex couples. It demands a #BridalRebrand.

WHY REBRAND NOW?

According to Bonnie Fedchock, executive director of the National Association for Catering and Events (NACE), there has been significant change in the industry. “The result is a much more diverse population, including cultures, customs, needs, and desires. This change presents opportunities for wedding professionals to differentiate themselves and offer both specialty and inclusive services,” she says.

Indeed, just 10 years ago that sensitivity toward inclusive language was considered “optional.” As marriage equality picked up steam, it became essential, especially in states that legally recognized same-sex marriages. Now, it is a mandate. “The call for inclusivity is a basic, understood best practice,” says Kathryn Hamm of GayWeddings.com.

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