Navigating Company Changes with Grace


In the span of your career, there are many changes you might encounter—from rebranding or a shift in ownership to new hires. More often than not, change signifies growth. As your company evolves, communication is key to ensuring your entire network is aware of the changes. Open communication shows transparency and builds trust, so remember to be proactive rather than reactive. Of course, it’s important for change to be communicated to those outside the brand as well. This is where a well-crafted communications plan comes into play. Here’s how to get started:

1. Choose your target audiences. Do this before crafting any messages. Chances are you’ll need to alert shareholders, clients, industry peers and partners, and employees.

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