Industry Insight
Don’t have a sales pitch, just talk to them

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The following is an excerpt from Alan Berg’s latest book, Shut Up and Sell More Weddings & Events:

Many of you have a well-rehearsed sales pitch. Every appointment starts out the same way, and you’re very comfortable talking about all of the great things you’re going to do for that couple. Contrary to that, we like to tell every couple that they’re unique. Well, if they’re so unique, why are you doing the same sales pitch, every time? Remember the title of this book, Shut Up and Sell More. The key is talking less, and selling more.

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