Each year, we discover the latest color trends—like Pantone's 2017 color of the year, Greenery. A simple online search reveals the color trends of other companies and industries as well as the many beautiful combinations and patterns that work well together. In the midst of this flurry of information, sometimes it's easy to lose sight of what's most important when choosing the colors for a wedding or event. What is it? When it comes right down to it, what's most important is discovering what your clients want and reframing it in a fresh and insightful manner. Master Wedding Planner™ Sasha Souza shares her knowledge on choosing colors in this issue's cover feature on page 8. Speaking of what's important to clients, to discover what they really want, it's a good idea to understand who they are. Kristen Mussi gives us a double dose of Industry Insight this month by exploring the different types of grooms and how to get them invested and involved in their big day. In a side-by-side piece, she also examines the bridezilla phenomenon—to uncover what's really happening with stressed-out brides. A little bit of understanding goes a long way. Also inside these pages, we explore the 2017 floral trends and begin a new series on the CREATE process, exploring the first rule: Curiosity, with Tonia Adleta, PWP™. Meghan Ely brings us a Seasoned Professionals article on how to grow your business when you think you have nowhere to go, Chef Alan Ehrich explores the importance of color in catering selections, and we present the top 10 podcasts for entrepreneurs. You'll find all of this and more in the pages of this issue. Be sure to tell us what you think by emailing us at editor@weddingplannermag.com or tweet us at @WedPlanMag. We look forward to hearing from you!