IndustryInsight

Discover the skills needed to take your business to the top.

Event production is an exciting and ever-evolving industry. A sea of enthusiastic new planners joins the ranks every year. Unfortunately, a few start their companies without the requisite skills, talent, business acumen, and stamina to make it—and, as a result, eventually fall by the wayside. Others have the right qualities but have not yet figured out how to make enough money for the business to be sustainable. Throughout the years, I have mentored dozens of young planners who were ready to take things to the next level but didn’t know how to get there. Here are a few keys to becoming a great event producer.

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