the publication for wedding planners, professionals & designers

Author Archive
Real Wedding Panama

Real Wedding Panama

Wow Your Clients With the Right Presentation Style

Wow Your Clients With the Right Presentation Style

Selling something that is still just an idea can be challenging, but done right, is extremely rewarding. Design is a multi-sensory concept, so it takes a special set of tools and an effective workflow to successfully present design ideas to clients. There are many variables to the design presentation process. How do you decide what...
Real Wedding Mexico

Real Wedding Mexico

Romance, lighting, and the beauty of Mexico
Fun Food And Event Trends For 2018

Fun Food And Event Trends For 2018

Rapid change means new trends and fresh takes on faves continue to inspire weddings in the future. Want food for thought for 2018? Two members of the National Association for Catering and Events weigh in with their ideas of what couples want to transform their wedding food from everyday to extraordinary!
Get The Most Bang For Your Buck—Exploring Your ROI

Get The Most Bang For Your Buck—Exploring Your ROI

Understanding and measuring the Return On your Investment will help you understand your business and take it to the next level. If you’re like many wedding and event pros, it was your creativity that  brought you into the industry, not your business acumen. To be successful, you need both. Once you decide to sell products...
The Keys To Generation Z

The Keys To Generation Z

Plan for the future by learning a little bit about the next generation to impact your business. We have three of them in our house—our Generation Z children. Lovely Sofia is part of the first wave of this group, as she is finishing high school and laying the groundwork for her future. She has just...
Master Profile

Master Profile

MASTER WEDDING PLANNER: MARY JO GALLEGOS, MWP™, An Affaire of the Heart, Rancho Cucamonga, Calif. FAMILY: I am divorced after 46 years of marriage. This is a blessing, as I am in a wonderful place in my life. Both of my children have successful marriages, and I have three terrific grandchildren—ages 12, 14, and 15!...
Survey Results Show Support For LGBTQ Access to Industry Services

Survey Results Show Support For LGBTQ Access to Industry Services

National survey results show 64% of wedding professionals believe they should serve same-sex couples and that discriminatory practices are frowned upon. Though the Supreme Court may have settled the question of marriage equality in 2015, it did not resolve the simmering debate about whether or not wedding professionals should be compelled to serve same-sex couples...
Networking Best Practices: Turning Connections Into Powerful Partnerships

Networking Best Practices: Turning Connections Into Powerful Partnerships

The wedding industry is built on relationships—and not just the romantic kind! Collaboration between talented creative professionals yields the kind of events many couples only dream about, and whole businesses are transformed through mutual referrals and interest in each other’s success. Just as love at first sight is incredibly rare, powerful partnerships almost never “just...
From What Blogs/Websites Do You Get Inspiration For Weddings And Events, And Why?

From What Blogs/Websites Do You Get Inspiration For Weddings And Events, And Why?

ASK THE EXPERTS

ASK THE EXPERTS

Q. HOW DO YOU THANK YOUR REFERRAL BUSINESS? LOOKING FOR SOME DIFFERENT IDEAS, SINCE MANY OF THE REFERRALS COME FROM THE SAME PEOPLE OVER AND OVER AGAIN. – Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston
Design Ideas Emerge From Industry Trendsetters

Design Ideas Emerge From Industry Trendsetters

What does it take to make a trend? And what are the top trends in the linen, floral, décor, and stationery industries for 2018? Read on to find out more. Trends are a significant part of our society and are based on what becomes popular among the majority. And though they can change overnight, they...