the publication for wedding planners, professionals & designers

May/June 2017 Volume 7, Issue 2
Columns
Taking Your Business From Good To Great

Taking Your Business From Good To Great

Discover the skills needed to take your business to the top. Event production is an exciting and ever-evolving industry. A sea of enthusiastic new planners joins the ranks every year. Unfortunately, a few start their companies without the requisite skills, talent, business acumen, and stamina to make it—and, as a result, eventually fall by the...
Bridging the Generation Gap

Bridging the Generation Gap

Wedding planners play a pivotal role in keeping the varied generations involved in wedding planning focused on the end game of love. Several years ago, I watched a lovely bride-to-be come out of a bridal shop dressing room. Her bridesmaids, mother, grandmother, and I, her wedding planner, had gathered to put our approval on her...
Master Wedding Planner™ Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston

Master Wedding Planner™ Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston

Family: I’ve been married for 15 years, and we have two boys, 11 and 8. Education: Bachelor of Science in marketing with a minor in studio art from Providence College in Rhode Island. Starting the business: I had a marketing role at a venture capital firm focusing on graphic design, strategy, and corporate event planning....
3 Ways to Keep Your Event Transportation on Schedule

3 Ways to Keep Your Event Transportation on Schedule

Though it’s the wedding couple’s big day, it’s a big day for their guests, too. And the happy couple will rely on you for communication, guidance and to set expectations for those guests. In terms of transportation, each individual guest thinks his or her timeline is most important. It’s a natural instinct, but it can...
Making the Move from Part-time to Full-time

Making the Move from Part-time to Full-time

Taking Risks Can Mean Reaping Rewards When is the right time to make the move? Read on for one pro’s suggestions. It took 10 years for me to go from working a full-time job to being a full-time entrepreneur. Were there bumps along the way? Sure. Are there still bumps? You bet. Many think it’s...
Seasoned Professionals When It Comes to Growth Challenges, Expect the Unexpected

Seasoned Professionals When It Comes to Growth Challenges, Expect the Unexpected

If you want to keep growing your company, don’t get discouraged! Expect and make plans for the inevitable obstacles. As a small business owner, you run across all sorts of challenges but think it’s smooth sailing after you’ve hit your stride. The reality is that each time you successfully take your business to a new...
Master Profile

Master Profile

Master Wedding Planner™ Sandra M. Monahan, MWP™, Master Life Cycle Celebrant®, Weddings Without Worries, Wexford, Penn. Family: My husband of 43 years passed away unexpectedly in 2011. He was the love of my life and biggest supporter of my dreams. Together, we raised a wonderful daughter and son, now 45 and 42.
Catersource Celebrates 25 Years in the Big Easy

Catersource Celebrates 25 Years in the Big Easy

The 25th anniversary of the Catersource Conference and Trade Show was a busy, bustling time and a fantastic celebration. Caterers from across the country gathered to share advice, network, connect, and learn from March 12 – 15 in New Orleans, marking a change in venue for the first time in several years. New Orleans Cuisine...
Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

No doubt weddings can be stressful, but it’s time to find out what really is behind the often misunderstood Bridezilla. We’ve all known at least one. At first, she’s enthusiastically showing off her new bling and proudly displaying her wedding-day countdown on her phone’s home screen. But when the heat is cranked up in the...
Groom Yourself For Success - The Four Types of Grooms and How To Approach Them

Groom Yourself For Success – The Four Types of Grooms and How To Approach Them

To get your grooms actively involved in their wedding, you need to know what type of groom he is. Grooms come in many varieties. Some want to be involved in every planning decision, while others think their job is done as soon as they get up off of one knee. As a planner or wedding...
Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Business Beginnings: I started wedding planning 20 years ago when a friend of mine showed me an Entreprenuer magazine that listed wedding and event planning in the top 10 new ventures of that year. I jumped in that moment and have never looked back. On Business Changes: Our forte has evolved to “couture wedding and...
Wedding Colors: A Culinary Point of View

Wedding Colors: A Culinary Point of View

Help your clients maximize their color use with tantalizing menus. Weddings are naturally associated with colors, and the culinary aspect is no exception. Colors help set the expression and mood of an affair. In this article, we’ll explore how culinary colors can enhance weddings—no matter what the season.