the publication for wedding planners, professionals & designers

September/October 2016 Volume 6, Issue 4
Columns
Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

No doubt weddings can be stressful, but it’s time to find out what really is behind the often misunderstood Bridezilla. We’ve all known at least one. At first, she’s enthusiastically showing off her new bling and proudly displaying her wedding-day countdown on her phone’s home screen. But when the heat is cranked up in the...
Groom Yourself For Success - The Four Types of Grooms and How To Approach Them

Groom Yourself For Success – The Four Types of Grooms and How To Approach Them

To get your grooms actively involved in their wedding, you need to know what type of groom he is. Grooms come in many varieties. Some want to be involved in every planning decision, while others think their job is done as soon as they get up off of one knee. As a planner or wedding...
Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Business Beginnings: I started wedding planning 20 years ago when a friend of mine showed me an Entreprenuer magazine that listed wedding and event planning in the top 10 new ventures of that year. I jumped in that moment and have never looked back. On Business Changes: Our forte has evolved to “couture wedding and...
Wedding Colors: A Culinary Point of View

Wedding Colors: A Culinary Point of View

Help your clients maximize their color use with tantalizing menus. Weddings are naturally associated with colors, and the culinary aspect is no exception. Colors help set the expression and mood of an affair. In this article, we’ll explore how culinary colors can enhance weddings—no matter what the season.
Master Wedding Planner JoAnn Moore

Master Wedding Planner JoAnn Moore

Master Profile Master Wedding Planner™ JoAnn Moore, MWP™, CWC, CGWP, CSS, Mountains & Meadows LLC, Weddings and Events—DBA JoAnn Moore Weddings.
Holiday Event Décor to Wow and Inspire

Holiday Event Décor to Wow and Inspire

Holiday Event Décor to Wow and Inspire It’s never too early to start planning for holiday décor, so toss the holly, ditch the garland, and unwrap this article for a peek at some creative takes on decorating for holiday weddings and events. Though we may be putting away holiday decorations now, it’s never too early...
MASTER PROFILE

MASTER PROFILE

MASTER WEDDING PLANNER™ Shelby Tuck-Horton, MWP™, Exquisite Expressions and Events, Inc., Mitchellville, Md. FAMILY:  My husband and I have a blended family with one son and two daughters. EDUCATION: I have an associate’s degree in arts in business management from Northern Virginia Community College in Springfield and an associate’s degree in arts in marketing from...
Master Profile

Master Profile

  Master Wedding Planner™ Sonya Scott, MWP™, A Perfect Day! & Planner Success, Knoxville, Tenn. Family: I’ve been married to my husband, Charlie, for 35 years. We have two 20-something daughters and a 7-year-old granddaughter. Education: M.Ed. in Secondary Education from the University of South Carolina and a B.S. in Home Economics from Campbell University...
Wedding Transportation Success Means Thinking Like a Designer

Wedding Transportation Success Means Thinking Like a Designer

A designer mindset about transportation may mean the difference between a great wedding and a perfect one. The event space is booked, florist hired, catering selections placed, and other big-ticket items struck from the list. Except for one: transportation. Nothing is a bigger buzzkill than guests waiting in line for a routine van to transport...
Leadership Series

Leadership Series

OUT OF the DRAGON LADY’S DEN A Lesson in Effective Leadership This second article in a three-part series focuses on facing obstacles to leadership through self-reflection. I think you should know this,” says my husband Giovanni. “I’ve just heard your staff referring to you as the ‘Dragon Lady.’ Think about it.” Those two words, “Dragon...
Master Profile

Master Profile

Master Wedding Planner™ Heather Canada, MWP™ | First Coast Weddings and Events, Jacksonville, Fla. Education: I have a Bachelor of Arts in public relations and business administration from Flagler College, St. Augustine, Fla. Getting Started: My background is in venue catering sales. I worked at hotels and country clubs prior to starting my business, so...
Success Means Being 100% You

Success Means Being 100% You

Authenticity is all the rage. It’s not a persona you can adopt or something you learn. Rather, it’s about being who you are and running your business in a way that conveys your true self. In the world of weddings, trends come and go. Sometimes, what’s hot one day is not so hot tomorrow. Buzzwords...