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Fun Food And Event Trends For 2018

Fun Food And Event Trends For 2018

Rapid change means new trends and fresh takes on faves continue to inspire weddings in the future. Want food for thought for 2018? Two members of the National Association for Catering and Events weigh in with their ideas of what couples want to transform their wedding food from everyday to extraordinary!
The Keys To Generation Z

The Keys To Generation Z

Plan for the future by learning a little bit about the next generation to impact your business. We have three of them in our house—our Generation Z children. Lovely Sofia is part of the first wave of this group, as she is finishing high school and laying the groundwork for her future. She has just...
Master Profile

Master Profile

MASTER WEDDING PLANNER: MARY JO GALLEGOS, MWP™, An Affaire of the Heart, Rancho Cucamonga, Calif. FAMILY: I am divorced after 46 years of marriage. This is a blessing, as I am in a wonderful place in my life. Both of my children have successful marriages, and I have three terrific grandchildren—ages 12, 14, and 15!...
ASK THE EXPERTS

ASK THE EXPERTS

Q. HOW DO YOU THANK YOUR REFERRAL BUSINESS? LOOKING FOR SOME DIFFERENT IDEAS, SINCE MANY OF THE REFERRALS COME FROM THE SAME PEOPLE OVER AND OVER AGAIN. – Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston
Imagine, Create Inspire: NACE Sets The Stage at Experience

Imagine, Create Inspire: NACE Sets The Stage at Experience

More than 600 wedding industry professionals attended this year’s conference in Texas. The theme of this year’s Experience conference, hosted by the National Association for Catering and Events (NACE), was “Imagine, Create, Inspire”—and it delivered on all fronts. Core to the educational experience are the meals, breaks, and parties. Wedding and corporate event planners, caterers,...
Closing the Generation Gap

Closing the Generation Gap

Leading an effective team means not only getting to know the personalities but also their generations and the impact that has on behaviors, attitudes, and expectations. Some time ago, I was approached to take an immediate and indefinite position as a replacement for a team leader who had suddenly gone on sick leave. Being parachuted...
Master Wedding Planner™ Sasha Souza, MWP™, Sasha Souza Events, Napa, Calif.

Master Wedding Planner™ Sasha Souza, MWP™, Sasha Souza Events, Napa, Calif.

Education: My educational background includes the study of live theater in college, but after college, I went to work for an internal audit department in the University of California system—auditing gave me the analytical skills I needed to marry to my inherent creative skills. Starting the business: Essentially, I had planned my own wedding and...
Putting Pride In Perspective— Seeking Inside-the-Industry Answers to Marriage Equality Issues

Putting Pride In Perspective— Seeking Inside-the-Industry Answers to Marriage Equality Issues

Marriage equality in the United States exists, yet service equality for LGBTQ weddings doesn’t, as evidenced by cases headed to the Supreme Court that address religious freedom and the right to refuse service. Can we find an answer inside the industry or must it be left to the courts? These days, the emotional range of...
Taking Your Business From Good To Great

Taking Your Business From Good To Great

Discover the skills needed to take your business to the top. Event production is an exciting and ever-evolving industry. A sea of enthusiastic new planners joins the ranks every year. Unfortunately, a few start their companies without the requisite skills, talent, business acumen, and stamina to make it—and, as a result, eventually fall by the...
Bridging the Generation Gap

Bridging the Generation Gap

Wedding planners play a pivotal role in keeping the varied generations involved in wedding planning focused on the end game of love. Several years ago, I watched a lovely bride-to-be come out of a bridal shop dressing room. Her bridesmaids, mother, grandmother, and I, her wedding planner, had gathered to put our approval on her...
Master Wedding Planner™ Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston

Master Wedding Planner™ Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston

Family: I’ve been married for 15 years, and we have two boys, 11 and 8. Education: Bachelor of Science in marketing with a minor in studio art from Providence College in Rhode Island. Starting the business: I had a marketing role at a venture capital firm focusing on graphic design, strategy, and corporate event planning....
3 Ways to Keep Your Event Transportation on Schedule

3 Ways to Keep Your Event Transportation on Schedule

Though it’s the wedding couple’s big day, it’s a big day for their guests, too. And the happy couple will rely on you for communication, guidance and to set expectations for those guests. In terms of transportation, each individual guest thinks his or her timeline is most important. It’s a natural instinct, but it can...