Even Diamonds Don’t Sparkle Without Light—Make Your Event Shine With the Right Lighting
article and photos By Edward L. Griffin, MWV™, The Wedding DJs/Hardcastle Entertainment, Inc., Renton, Wash. Lighting is a powerful and effective tool for decorating, but it’s much more than that. Great lighting can transform a venue, capture a mood, tell a story, and add extra pizzazz.The key to polishing your event is finding a lighting...
Let’s Talk Education: ABC’s Seminar Series One, Two, and Three
By Elise Enloe, MBCTM, ABC Vice President of North American Operations & Director of Education, Oviedo, Fla. The Association of Bridal Consultants (ABC) seminars are being refreshed with consistent branding and are no longer being referred to as “Expanding Horizons.” A cadre of select, senior ABC masters-level members facilitates the seminars, the strength of which...
Master Bridal Consultant™ – Mary Charmoli, MBC™
Saratoga Weddings, Inc., www.saratogaweddings.com, Webster, Wis. Employees: 2 full-time, plus independent contractors Revenue Breakdown: 30% consulting/coordination, 20% officiating, 50% rentals. Contact: 715.349.8383, consult@saratogaweddings.com, Facebook, Twitter Family: I am married to Jim. I have three stepchildren, and we have two grandchildren. Education: I received my registered nurse diploma through Norfolk General Hospital and took undergraduate classes...
Consider Catering— A Pinch of This, a Dash of That Could Save the Day for Tented Weddings
By Cate Buscher, National Association for Catering and Events,
Baltimore Creating a successful tented affair requires a lot of careful planning. Anticipating the needs of the caterer can reduce the number of potential complications and make the experience much more rewarding for everyone involved.
Is Your Wedding Website Attracting Brides?
10 Tips for a Top-Notch Site By Julieta Jimz, ZankYou Mexico, Mexico Is your wedding website up-to-date? Are you dedicating the time and energy needed to keep it current and trendy? If you want to increase sales through your wedding website, then you should be putting in the time and resources to make it happen....
Master Bridal Consultant™ Rosie Moore, MBC™
27 Miracles, www.27miraclesbyrosie.com,
Windermere, Fla.
Employees: Owned and operated by Rosie and Marcus Moore
What I Learned from Hurricane Sandy
By Caitlin Boshnack, Just Be the Bride, Voorhees, N.J. photography caitlin scott photography Just imagine, you are a week away from a wedding and you get a call that the super storm coming in is expected to wash away every detail of the finalized wedding plan. After years of planning, the bride is not interested...
Master Wedding Vendor – Gayle O’Donnell, MWV™
Paper Passionista
www.PaperPassionista.com, Seattle Employees: 1 full-time Revenue Breakdown: 100% invitations and stationery Contact: 206.909.9567, info@PaperPassionista.com,
Twitter (@paprpassionista.com),
Facebook (facebook.com/paperpassionista),
Pinterest (paperpassionista), LinkedIn
Master bridal consultant, Elisa Delgardio, CSEP, MBC™
A Flair for Affairs® 407.896.1476, elisacsep@AFlairForAffairs.com www.AFlairForAffairs.com
Shhhh….. The Secret to Real Wedding Submissions
By Meghan Ely, OFD Consulting, Richmond, Va. Wedding blogs and magazines are constantly on the lookout for fresh and inspiring details from real weddings in the marketplace, which gives wedding pros ample opportunities for publicity. But the question is this: How do you break into the market and start reaping the PR benefits of getting...
The Initial Consult: Your First Chance to WOW Your Client!
By Ronni Johnston, ABC™ , Perfect Touch Custom Weddings, Wichita, Kan. The initial consult you have with couples is the foundation of your wedding business. It is your first, or only, chance to demonstrate your value. Here, you will learn about the bride and groom—their personalities, wedding dreams, and potential challenges. Handled correctly, this can...
Master Profile – Sally Lorensen Conant, Ph.D, MWV™
Executive Director, Association of Wedding Gown Specialists
(AWGS), 800.501.5005, info@weddinggownspecialists.com.
President, Orange Restoration Labs, Orange, Conn.,
800.950.6482, info@gownrestoration.com. Employees: 3 full-time, AWGS; 10 full-time, Orange Restoration Labs
Revenue breakdown: 54% preservation, 25% cleaning, 21% restoration
Social media: Twitter, LinkedIn, Facebook, YouTube, Pinterest, Wedding Aces Family: Between us, my husband and I have five children, ages 46,...
