the publication for wedding planners, professionals & designers

May/June 2017 Volume 7, Issue 2
ABC Member Insight
Making the Move from Part-time to Full-time

Making the Move from Part-time to Full-time

Taking Risks Can Mean Reaping Rewards When is the right time to make the move? Read on for one pro’s suggestions. It took 10 years for me to go from working a full-time job to being a full-time entrepreneur. Were there bumps along the way? Sure. Are there still bumps? You bet. Many think it’s...
Master Profile

Master Profile

Master Wedding Planner™ Sandra M. Monahan, MWP™, Master Life Cycle Celebrant®, Weddings Without Worries, Wexford, Penn. Family: My husband of 43 years passed away unexpectedly in 2011. He was the love of my life and biggest supporter of my dreams. Together, we raised a wonderful daughter and son, now 45 and 42.
Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

No doubt weddings can be stressful, but it’s time to find out what really is behind the often misunderstood Bridezilla. We’ve all known at least one. At first, she’s enthusiastically showing off her new bling and proudly displaying her wedding-day countdown on her phone’s home screen. But when the heat is cranked up in the...
Groom Yourself For Success - The Four Types of Grooms and How To Approach Them

Groom Yourself For Success – The Four Types of Grooms and How To Approach Them

To get your grooms actively involved in their wedding, you need to know what type of groom he is. Grooms come in many varieties. Some want to be involved in every planning decision, while others think their job is done as soon as they get up off of one knee. As a planner or wedding...
Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Business Beginnings: I started wedding planning 20 years ago when a friend of mine showed me an Entreprenuer magazine that listed wedding and event planning in the top 10 new ventures of that year. I jumped in that moment and have never looked back. On Business Changes: Our forte has evolved to “couture wedding and...
MASTER PROFILE

MASTER PROFILE

MASTER WEDDING PLANNER™ Shelby Tuck-Horton, MWP™, Exquisite Expressions and Events, Inc., Mitchellville, Md. FAMILY:  My husband and I have a blended family with one son and two daughters. EDUCATION: I have an associate’s degree in arts in business management from Northern Virginia Community College in Springfield and an associate’s degree in arts in marketing from...
Wedding Transportation Success Means Thinking Like a Designer

Wedding Transportation Success Means Thinking Like a Designer

A designer mindset about transportation may mean the difference between a great wedding and a perfect one. The event space is booked, florist hired, catering selections placed, and other big-ticket items struck from the list. Except for one: transportation. Nothing is a bigger buzzkill than guests waiting in line for a routine van to transport...
Leadership Series

Leadership Series

OUT OF the DRAGON LADY’S DEN A Lesson in Effective Leadership This second article in a three-part series focuses on facing obstacles to leadership through self-reflection. I think you should know this,” says my husband Giovanni. “I’ve just heard your staff referring to you as the ‘Dragon Lady.’ Think about it.” Those two words, “Dragon...
Success Means Being 100% You

Success Means Being 100% You

Authenticity is all the rage. It’s not a persona you can adopt or something you learn. Rather, it’s about being who you are and running your business in a way that conveys your true self. In the world of weddings, trends come and go. Sometimes, what’s hot one day is not so hot tomorrow. Buzzwords...
How Will You Shake Things Up in 2016?

How Will You Shake Things Up in 2016?

“My best practice is to plan on going above and beyond what I do, no matter what the situation brings. As a high-end destination wedding planner, you have to get in your client’s head and be ready to surprise them with things they didn’t even know they wanted—until you provided it. It’s important to have...
Surviving the Mother-of-the-Bride in 15 Steps

Surviving the Mother-of-the-Bride in 15 Steps

By Stephanie White, Amorous Weddings & Events, Mesa, Ariz. During a recent visit with your bride, you discover her mother is more than just concerned about her daughter’s wedding—she’s concerned about everything, and her hands are in everything! She’s insisted on being part of the planning process, and maybe she’s taken some of the control...
Two ARE better than one: the Benefits of Shared Space

Two ARE better than one: the Benefits of Shared Space

By Lisa Marie Blinn, PWP™, L. Marie Events, Locust Valley, N.Y. Timing is everything. This was just the case when John Goolsby of Godfather Films and I decided on sharing an office in New York. Here are a few things we learned along the way. Find the right partner