Even Diamonds Don’t Sparkle Without Light—Make Your Event Shine With the Right Lighting
article and photos By Edward L. Griffin, MWV™, The Wedding DJs/Hardcastle Entertainment, Inc., Renton, Wash. Lighting is a powerful and effective tool for decorating, but it’s much more than that. Great lighting can transform a venue, capture a mood, tell a story, and add extra pizzazz.The key to polishing your event is finding a lighting...
Let’s Talk Education: ABC’s Seminar Series One, Two, and Three
By Elise Enloe, MBCTM, ABC Vice President of North American Operations & Director of Education, Oviedo, Fla. The Association of Bridal Consultants (ABC) seminars are being refreshed with consistent branding and are no longer being referred to as “Expanding Horizons.” A cadre of select, senior ABC masters-level members facilitates the seminars, the strength of which...
Is Your Wedding Website Attracting Brides?
10 Tips for a Top-Notch Site By Julieta Jimz, ZankYou Mexico, Mexico Is your wedding website up-to-date? Are you dedicating the time and energy needed to keep it current and trendy? If you want to increase sales through your wedding website, then you should be putting in the time and resources to make it happen....
What I Learned from Hurricane Sandy
By Caitlin Boshnack, Just Be the Bride, Voorhees, N.J. photography caitlin scott photography Just imagine, you are a week away from a wedding and you get a call that the super storm coming in is expected to wash away every detail of the finalized wedding plan. After years of planning, the bride is not interested...
Shhhh….. The Secret to Real Wedding Submissions
By Meghan Ely, OFD Consulting, Richmond, Va. Wedding blogs and magazines are constantly on the lookout for fresh and inspiring details from real weddings in the marketplace, which gives wedding pros ample opportunities for publicity. But the question is this: How do you break into the market and start reaping the PR benefits of getting...
The Initial Consult: Your First Chance to WOW Your Client!
By Ronni Johnston, ABC™ , Perfect Touch Custom Weddings, Wichita, Kan. The initial consult you have with couples is the foundation of your wedding business. It is your first, or only, chance to demonstrate your value. Here, you will learn about the bride and groom—their personalities, wedding dreams, and potential challenges. Handled correctly, this can...
Find Your Niche and Stand Out in the Crowd
Excerpted from Tonya Shadoan’s Don’t Let the Blond Hair Fool You. People often ask how I started my event planning business with only $121 and an idea. To make a long story short, I just happened to get into the industry before it became the most popular, fastest-growing industry in the country. It wasn’t long...
How to Distinguish Yourself in a Saturated Market
Pond Full? Don’t Jump Out—Stand Out! By Rebecca Richman, PBC™, The Queen of Hearts Wedding Consultants Bringing in over $40 billion dollars a year, the wedding industry is naturally attractive to entrepreneurs, but now, the market is arguably oversaturated. With the pond so full and the competition steep, it’s more important now than ever to...
The Secret to Staying Inspired
By Teddy Lenderman, MBC, Bearable Weddings and Special Events My company, Bearable Weddings & Special Events, has been providing “peace of mind” to couples and their families for over 26 years. I’ve often wondered how long the business would last, but somehow it has kept going and growing. Just what is the secret to a...
Wedding Wisdom—Building a Strong Foundation for Your Business
By Mary Dann-McNamee What is balance? Balance to me means feeling complete. When I am balanced, I feel whole, empowered with high self-esteem, beautiful and confident. But in life, everything should be tempered; being balanced is about having a little bit of everything and not too much of one thing. When I am out of...
“Goin’ to the Chapel” And Yes, They’re Getting Married!
By Sandra M. Monahan, MBC™, Certified Life-Cycle Celebrant® The marriage ceremony is the main event of the wedding day. It sets the tone for the festivities, which is why location is important—whether in a chapel, church, synagogue, tent, park, hotel ballroom, intimate restaurant, or other venue significant to the couple. However, there are general guidelines...
