the publication for wedding planners, professionals & designers

ABC Member Insight
The Keys To Generation Z

The Keys To Generation Z

Plan for the future by learning a little bit about the next generation to impact your business. We have three of them in our house—our Generation Z children. Lovely Sofia is part of the first wave of this group, as she is finishing high school and laying the groundwork for her future. She has just...
ASK THE EXPERTS

ASK THE EXPERTS

Q. HOW DO YOU THANK YOUR REFERRAL BUSINESS? LOOKING FOR SOME DIFFERENT IDEAS, SINCE MANY OF THE REFERRALS COME FROM THE SAME PEOPLE OVER AND OVER AGAIN. – Alexis Eliopoulos O’Mara, MWP™, Unique Weddings by Alexis, Boston
Putting Pride In Perspective— Seeking Inside-the-Industry Answers to Marriage Equality Issues

Putting Pride In Perspective— Seeking Inside-the-Industry Answers to Marriage Equality Issues

Marriage equality in the United States exists, yet service equality for LGBTQ weddings doesn’t, as evidenced by cases headed to the Supreme Court that address religious freedom and the right to refuse service. Can we find an answer inside the industry or must it be left to the courts? These days, the emotional range of...
Taking Your Business From Good To Great

Taking Your Business From Good To Great

Discover the skills needed to take your business to the top. Event production is an exciting and ever-evolving industry. A sea of enthusiastic new planners joins the ranks every year. Unfortunately, a few start their companies without the requisite skills, talent, business acumen, and stamina to make it—and, as a result, eventually fall by the...
Making the Move from Part-time to Full-time

Making the Move from Part-time to Full-time

Taking Risks Can Mean Reaping Rewards When is the right time to make the move? Read on for one pro’s suggestions. It took 10 years for me to go from working a full-time job to being a full-time entrepreneur. Were there bumps along the way? Sure. Are there still bumps? You bet. Many think it’s...
Master Profile

Master Profile

Master Wedding Planner™ Sandra M. Monahan, MWP™, Master Life Cycle Celebrant®, Weddings Without Worries, Wexford, Penn. Family: My husband of 43 years passed away unexpectedly in 2011. He was the love of my life and biggest supporter of my dreams. Together, we raised a wonderful daughter and son, now 45 and 42.
Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

Industy Insight Bridezillas: Difficult Divas or Simply Misunderstood?

No doubt weddings can be stressful, but it’s time to find out what really is behind the often misunderstood Bridezilla. We’ve all known at least one. At first, she’s enthusiastically showing off her new bling and proudly displaying her wedding-day countdown on her phone’s home screen. But when the heat is cranked up in the...
Groom Yourself For Success - The Four Types of Grooms and How To Approach Them

Groom Yourself For Success – The Four Types of Grooms and How To Approach Them

To get your grooms actively involved in their wedding, you need to know what type of groom he is. Grooms come in many varieties. Some want to be involved in every planning decision, while others think their job is done as soon as they get up off of one knee. As a planner or wedding...
Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Master Wedding Planner™ Elisa MacKenzie, MWP™, Elegant Events by Elisa, Ft. Thomas, Ky.

Business Beginnings: I started wedding planning 20 years ago when a friend of mine showed me an Entreprenuer magazine that listed wedding and event planning in the top 10 new ventures of that year. I jumped in that moment and have never looked back. On Business Changes: Our forte has evolved to “couture wedding and...
MASTER PROFILE

MASTER PROFILE

MASTER WEDDING PLANNER™ Shelby Tuck-Horton, MWP™, Exquisite Expressions and Events, Inc., Mitchellville, Md. FAMILY:  My husband and I have a blended family with one son and two daughters. EDUCATION: I have an associate’s degree in arts in business management from Northern Virginia Community College in Springfield and an associate’s degree in arts in marketing from...
Wedding Transportation Success Means Thinking Like a Designer

Wedding Transportation Success Means Thinking Like a Designer

A designer mindset about transportation may mean the difference between a great wedding and a perfect one. The event space is booked, florist hired, catering selections placed, and other big-ticket items struck from the list. Except for one: transportation. Nothing is a bigger buzzkill than guests waiting in line for a routine van to transport...
Leadership Series

Leadership Series

OUT OF the DRAGON LADY’S DEN A Lesson in Effective Leadership This second article in a three-part series focuses on facing obstacles to leadership through self-reflection. I think you should know this,” says my husband Giovanni. “I’ve just heard your staff referring to you as the ‘Dragon Lady.’ Think about it.” Those two words, “Dragon...