the publication for wedding planners, professionals & designers

ABC Member Insight
Success Means Being 100% You

Success Means Being 100% You

Authenticity is all the rage. It’s not a persona you can adopt or something you learn. Rather, it’s about being who you are and running your business in a way that conveys your true self. In the world of weddings, trends come and go. Sometimes, what’s hot one day is not so hot tomorrow. Buzzwords...
How Will You Shake Things Up in 2016?

How Will You Shake Things Up in 2016?

“My best practice is to plan on going above and beyond what I do, no matter what the situation brings. As a high-end destination wedding planner, you have to get in your client’s head and be ready to surprise them with things they didn’t even know they wanted—until you provided it. It’s important to have...
Surviving the Mother-of-the-Bride in 15 Steps

Surviving the Mother-of-the-Bride in 15 Steps

By Stephanie White, Amorous Weddings & Events, Mesa, Ariz. During a recent visit with your bride, you discover her mother is more than just concerned about her daughter’s wedding—she’s concerned about everything, and her hands are in everything! She’s insisted on being part of the planning process, and maybe she’s taken some of the control...
Two ARE better than one: the Benefits of Shared Space

Two ARE better than one: the Benefits of Shared Space

By Lisa Marie Blinn, PWP™, L. Marie Events, Locust Valley, N.Y. Timing is everything. This was just the case when John Goolsby of Godfather Films and I decided on sharing an office in New York. Here are a few things we learned along the way. Find the right partner
Make it a Point to Commit to Lifelong Learning

Make it a Point to Commit to Lifelong Learning

By Gloria Boyden, MWP™, Association of Bridal Consultants, Carmel, Ind. From the time people are born until they leave this earth, learning is a part of their lives. The same holds true for wedding professionals. The Association of Bridal Consultants (ABC) was created to provide the best education for current and future wedding professionals, particularly...
Striking Gold with Sandals

Striking Gold with Sandals

By Laurie Beckmann, MWV™, The Appel Inn and A Gracious Event, Altamont, New York Photos Courtesy of Sandals Resorts “Choose a job you love, and you will never have to work a day in your life.” – Confucius
Wedding Planner Magazine Advisory Board Tackles Your Toughest Questions

Wedding Planner Magazine Advisory Board Tackles Your Toughest Questions

By Tonia Adleta, PBC™, Aribella Events – Frank J. Andonoplas, MWP™, Frank Event Design – Alan Berg, www.AlanBerg.com – Donnie Brown, Donnie Brown Weddings and Events – Merryl Brown, CWP™, Merryl Brown Events – Mark Kingsdorf, MBC™, Mission Inn Resorts – Carmen Mesa, MBC™, Carmen Mesa Weddings and Events, Inc. – Shelby Tuck-Horton, MBC™, Exquisite...
The Ins and Outs of Hotel Room Blocks

The Ins and Outs of Hotel Room Blocks

By Meghan Ely, OFD Consulting, Richmond, Va. Accommodations. Practically every couple needs them for their wedding, whether they are throwing a huge local fete with inbound guests or an intimate destination affair. While a place to sleep, regroup, and prepare is vital, putting together room block reservations can be overwhelming. Between the time needed to...
The ABCs of Reviews

The ABCs of Reviews

By Alan Katz, Great Officiants, Long Beach, Calif. If you don’t have reviews, you don’t exist in the minds of wedding couples. Now, more than ever, couples want to see reviews on vendors before they decide who will handle their wedding. Among engaged couples, 95 percent use reviews to guide their choice of the perfect...
3 Tips for Designing on a Dime!

3 Tips for Designing on a Dime!

By Tonya J. Shadoan, MBC™, T Productions, Fishers, Ind. Let’s face it. Not every wedding has a large budget. So what can you do to meet your couples’ budget, create the wedding of their dreams, and get paid? The answer? Design on a dime with these hot tips.
Human Resources 101: Expanding The One (Wo)Man Show

Human Resources 101: Expanding The One (Wo)Man Show

By Renée Grannis, MBC™, ABC Director of Ethics & Compliance, Oklahoma City, Okla. When most small business entrepreneurs begin, they perform all of the office and field tasks themselves to save money—becoming the accountant, the lawyer, the delivery person, the IT person, and the janitor, on top of their main job. It doesn’t take long...
The Best Weddings Make Room for Fun

The Best Weddings Make Room for Fun

By Staci Nichols, Revolution Weddings, San Diego Today’s couples and planners focus much of their efforts on the aesthetics of weddings but shouldn’t neglect the fun. “Wedding receptions are, by definition, entertainment functions,” says internationally known wedding DJ and MC trainer, Mark Ferrell. Weddings are not luncheons, photo shoots, or fashion shows—they are parties. Yet...