A Minute with Matthew – Advice and Insight From Wedding Pro Matthew Robbins
By Meghan Ely, OFD Consulting, Richmond, Va. This year’s Association of Bridal Consultants annual conference, Business of Brides, set for Nov. 10-12 at the West Palm Beach Convention Center in Florida, promises to be both insightful and entertaining as Matthew Robbins, a highly-acclaimed event and flower designer, shares industry insight as one of the featured...
Real Wedding – Indiana
ABC member planner: Janice Board, Spectacular Soirees Wedding & Event Planning, Terre Haute, Ind., 812.841.4311, spectacular.soirees@gmail.com,
www.spectacularsoirees.com.
Real Wedding – Wisconsin
ABC Member Planner: Katie Hess, CWP,
ABC™, Seize the Day Events, Green Bay, Wis.,
www.seizethedayevents.com.
The Wedding Not-So Confidential How to Successfully Discuss Pricing With Clients
By Alan Berg, Author, Speaker, Consultant, Kendall Park, N.J. There has been a lot of talk lately about the value of wedding planning services. A January television episode of 20/20, called “Wedding Confidential,” questioned the price of all things wedding and focused on ways couples can cut costs. This piece seemed to do more damage...
Wedding Crasher Provides Glimpse Into Brazil’s Wedding Scene
Tonia Adleta, PBC™, Aribella Events, Philadlelphia Photos by Wender Borges of Mega Studio Fotografias With the approach of the 2014 Fédération Internationale de Football Association (FIFA) World Cup finals and the 2016 Olympics, all eyes are on Brazil—and with good reason, as it has the fifth fastest-growing economy in the world.
Real Wedding – Chicago
ABC Member Planner: Frank J. Andonoplas, MBC™, Frank Event Design, Chicago, frank@FrankEvent
Design.com, www.FrankEventDesign.com.
Are you really making any money?
By Alan Berg, author, speaker, consultant, Kendall Park, N.J. Too often I hear people talking about the number of clicks to their ad, how high they come up in search results, or how many friends they have on Facebook, but rarely do I hear people talking about how much money they’re making. Of course, there...
From lassos to coins, for Spanish weddings, it’s in the details
By Meghan Ely, OFD Consulting, Richmond, Va. With the promise of a memorable evening, Spain is becoming the
go-to spot for brides seeking a celebration like no other. “Spanish weddings are very relaxed and festive. However, there is a strong, underlying sense of tradition and family,” says Jennifer McCloy, owner of the Málaga-based wedding planning...
Wedding Planning Studios Offer Connections & Added Revenue
Sonya Scott, MBC™, The Bridal Suite, Knoxville, Tenn. Wedding planning studios are a unique product line offering that provides brides with free or paid resources to use in planning their weddings. Though a growing trend, these studios are embraced by some wedding professionals and snubbed by others. Love them or hate them, they are creative...
Real Wedding – Bahamas
ABC Member Planner: Paulette A. Davis, Amour Affairs, Nassau, Bahamas,
amouraffairs@gmail.com,
www.bahamasweddingplanner.com.
Real Wedding – Lousiana
ABC Member Planner: Donna Brian, MBC™, Love in Bloom, LLC, Shreveport, La.,
dloveinbloom@aol.com,
www.DonnaBrianEvents.com.
It’s All Semantics—How Semantic Technology Impacts Your Online Marketing Strategy
By Colin Jeavons, Vertical Search Works, New York City As more brides-to-be and wedding planners flock online to make purchasing decisions, wedding industry professionals need a robust digital marketing strategy. Online marketing campaigns must generate awareness via impressions, entice wedding-focused consumers with compelling messaging and imagery, and ultimately, drive purchase intent. The challenge many wedding...
