the publication for wedding planners, professionals & designers

May/June 2017 Volume 7, Issue 2
ABC Member Best Practices
Have you ever saved the day for a client?

Have you ever saved the day for a client?

Our industry peers share how their expertise has meant the difference between success and failure for their clients.
What are you most afraid of—and what is that fear stopping you from doing?

What are you most afraid of—and what is that fear stopping you from doing?

“My biggest fear is becoming too successful, where I would have to hire someone other than myself (on an official basis, as opposed to occasional help). Would I be able to handle the volume like I used to? The fear may be keeping me from being as aggressive with sales as I should be, or...
Embracing History….Building for the Future

Embracing History….Building for the Future

Embracing History….Building for the Future 2016 ABC World of Weddings Annual Conference Photography by the Mamones The 2016 Association of Bridal Consultant’s (ABC) Annual Conference welcomed attendees to the historic Hotel Adolphus from near and far, including those from the United States, Canada, Mexico, the Caribbean, Bermuda, Panama, Nigeria, and Japan.
TO RUN YOUR DAILY BUSINESS ON A DAILY BASIS, WHAT SERVICES DO YOU HIRE OUT FOR YOUR COMPANY, AND WHY?

TO RUN YOUR DAILY BUSINESS ON A DAILY BASIS, WHAT SERVICES DO YOU HIRE OUT FOR YOUR COMPANY, AND WHY?

To run your business on a daily basis, what serv“I’m great at what I do—paring my clients with vendors that can bring forth the vision and experience my clients want. I’m also great at realizing what I don’t like to do or have time to do. I subcontract bookkeeping/income and spending reports. Although, I pay...
Industry Best Practices

Industry Best Practices

What is the best business advice you’ve ever received that you still follow? “The best advice I got was from my Kentucky ABC state coordinator when I went into business: ‘Don’t quit your day job.’ It takes a few years to get on your feet as a bridal consultant and quitting the day job in...
Ask the Experts

Ask the Experts

Q: “I planned a wedding where a friend of the bride was starting a dessert business. The bride wanted to give [her friend] the opportunity to showcase her desserts. I treated the vendor like any industry professional. . .On the wedding day, she arrived at the wrong location. At setup, she was a bit ‘snippy.’...
Ask the Experts

Ask the Experts

Q: “When creating a one-of-a-kind wedding, do you struggle to find or suggest unique ideas?” – Lisa Kenward, PWP™, Lisa Kenward Events, Hilton Head Island, S.C.
What is the craziest, most unbelievable, strangest thing to happen at one of your events, and how did you respond?

What is the craziest, most unbelievable, strangest thing to happen at one of your events, and how did you respond?

“The craziest thing that ever happened at a wedding is that a dad drowned in a pool in Jamaica, and we had to revive him! He did live but was in the hospital hours before the ceremony began. He called and asked if he could attend. We had him arrive via ambulance and with a nurse...
Industry Best Practices: How do you advertise, and what percentage of your budget is devoted to it?

Industry Best Practices: How do you advertise, and what percentage of your budget is devoted to it?

“My average budget starts at $60,000. I do make sure I’m on referral lists of venues that work with couples with similar budgets. And, I do have many couples who come to me by word-of-mouth. . . I spend under $5,000/year on advertising, gifts, and other related materials to provide to couples. This year, I’m working...
Industry Best Practices How do you use Instagram to build your business?

Industry Best Practices How do you use Instagram to build your business?

“I love using Instagram to connect with editors and freelance writers. I tend to find more press opportunities on Twitter and Facebook, but Instagram is where I go to focus on cultivating media relationships. I find that Instagram shows more of a human side to our respective companies, so the connection is more authentic.” –...
A Recipe for Successfully Working  With Other Event Professionals

A Recipe for Successfully Working With Other Event Professionals

By Heather Flemke, National Association for Catering and Events, Columbia, Md. When it comes to wedding planning, the tendency to have “too many cooks in the kitchen” happens all too often. So here’s a recipe for successful event relations for event planners and professionals. Ingredient #1: Plan for the future There is a great deal...
Wedding Planner Magazine Advisory Board  Tackles Your Toughest Questions

Wedding Planner Magazine Advisory Board Tackles Your Toughest Questions

By Tonia Adleta, PWP™, Aribella Events – Frank J. Andonoplas, MWP™, Frank Event Design – Alan Berg, www.AlanBerg.com – Donnie Brown, CWP™, Donnie Brown Weddings and Events – Merryl Brown, CWP™, Merryl Brown Events – Mark Kingsdorf, MBC™, Mission Inn Resorts – Carmen Mesa, MBC™, Carmen Mesa Weddings and Events, Inc. – Shelby Tuck-Horton, MBC™,...