the publication for wedding planners, professionals & designers

ABC Member Best Practices
Networking Best Practices: Turning Connections Into Powerful Partnerships

Networking Best Practices: Turning Connections Into Powerful Partnerships

The wedding industry is built on relationships—and not just the romantic kind! Collaboration between talented creative professionals yields the kind of events many couples only dream about, and whole businesses are transformed through mutual referrals and interest in each other’s success. Just as love at first sight is incredibly rare, powerful partnerships almost never “just...
From What Blogs/Websites Do You Get Inspiration For Weddings And Events, And Why?

From What Blogs/Websites Do You Get Inspiration For Weddings And Events, And Why?

What is a novice mistake you made early in your career that you see others make today, and how can it be avoided?

What is a novice mistake you made early in your career that you see others make today, and how can it be avoided?

“Procrastination—not contacting any and all vendors early on in the process to let them know I was working on the event. [Not procrastinating] allows for early communication and avoids pitfalls that might come up that require time to overcome. Asking each vendor for supplies or services that will be needed for them and to provide...
Have you ever saved the day for a client?

Have you ever saved the day for a client?

Our industry peers share how their expertise has meant the difference between success and failure for their clients.
What are you most afraid of—and what is that fear stopping you from doing?

What are you most afraid of—and what is that fear stopping you from doing?

“My biggest fear is becoming too successful, where I would have to hire someone other than myself (on an official basis, as opposed to occasional help). Would I be able to handle the volume like I used to? The fear may be keeping me from being as aggressive with sales as I should be, or...
Embracing History….Building for the Future

Embracing History….Building for the Future

Embracing History….Building for the Future 2016 ABC World of Weddings Annual Conference Photography by the Mamones The 2016 Association of Bridal Consultant’s (ABC) Annual Conference welcomed attendees to the historic Hotel Adolphus from near and far, including those from the United States, Canada, Mexico, the Caribbean, Bermuda, Panama, Nigeria, and Japan.
TO RUN YOUR DAILY BUSINESS ON A DAILY BASIS, WHAT SERVICES DO YOU HIRE OUT FOR YOUR COMPANY, AND WHY?

TO RUN YOUR DAILY BUSINESS ON A DAILY BASIS, WHAT SERVICES DO YOU HIRE OUT FOR YOUR COMPANY, AND WHY?

To run your business on a daily basis, what serv“I’m great at what I do—paring my clients with vendors that can bring forth the vision and experience my clients want. I’m also great at realizing what I don’t like to do or have time to do. I subcontract bookkeeping/income and spending reports. Although, I pay...
Industry Best Practices

Industry Best Practices

What is the best business advice you’ve ever received that you still follow? “The best advice I got was from my Kentucky ABC state coordinator when I went into business: ‘Don’t quit your day job.’ It takes a few years to get on your feet as a bridal consultant and quitting the day job in...
Ask the Experts

Ask the Experts

Q: “I planned a wedding where a friend of the bride was starting a dessert business. The bride wanted to give [her friend] the opportunity to showcase her desserts. I treated the vendor like any industry professional. . .On the wedding day, she arrived at the wrong location. At setup, she was a bit ‘snippy.’...
Ask the Experts

Ask the Experts

Q: “When creating a one-of-a-kind wedding, do you struggle to find or suggest unique ideas?” – Lisa Kenward, PWP™, Lisa Kenward Events, Hilton Head Island, S.C.
What is the craziest, most unbelievable, strangest thing to happen at one of your events, and how did you respond?

What is the craziest, most unbelievable, strangest thing to happen at one of your events, and how did you respond?

“The craziest thing that ever happened at a wedding is that a dad drowned in a pool in Jamaica, and we had to revive him! He did live but was in the hospital hours before the ceremony began. He called and asked if he could attend. We had him arrive via ambulance and with a nurse...
Industry Best Practices: How do you advertise, and what percentage of your budget is devoted to it?

Industry Best Practices: How do you advertise, and what percentage of your budget is devoted to it?

“My average budget starts at $60,000. I do make sure I’m on referral lists of venues that work with couples with similar budgets. And, I do have many couples who come to me by word-of-mouth. . . I spend under $5,000/year on advertising, gifts, and other related materials to provide to couples. This year, I’m working...