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ABC Member Best Practices
Industry Best Practices How do you use Instagram to build your business?

Industry Best Practices How do you use Instagram to build your business?

“I love using Instagram to connect with editors and freelance writers. I tend to find more press opportunities on Twitter and Facebook, but Instagram is where I go to focus on cultivating media relationships. I find that Instagram shows more of a human side to our respective companies, so the connection is more authentic.” –...
A Recipe for Successfully Working  With Other Event Professionals

A Recipe for Successfully Working With Other Event Professionals

By Heather Flemke, National Association for Catering and Events, Columbia, Md. When it comes to wedding planning, the tendency to have “too many cooks in the kitchen” happens all too often. So here’s a recipe for successful event relations for event planners and professionals. Ingredient #1: Plan for the future There is a great deal...
Wedding Planner Magazine Advisory Board  Tackles Your Toughest Questions

Wedding Planner Magazine Advisory Board Tackles Your Toughest Questions

By Tonia Adleta, PWP™, Aribella Events – Frank J. Andonoplas, MWP™, Frank Event Design – Alan Berg, www.AlanBerg.com – Donnie Brown, CWP™, Donnie Brown Weddings and Events – Merryl Brown, CWP™, Merryl Brown Events – Mark Kingsdorf, MBC™, Mission Inn Resorts – Carmen Mesa, MBC™, Carmen Mesa Weddings and Events, Inc. – Shelby Tuck-Horton, MBC™,...
Wedding Planner Magazine Advisory Board Tackles Your Toughest Questions

Wedding Planner Magazine Advisory Board Tackles Your Toughest Questions

By Tonia Adleta, PWP™, Aribella Events – Frank J. Andonoplas, MWP™, Frank Event Design – Alan Berg, www.AlanBerg.com – Donnie Brown, CWP™, Donnie Brown Weddings and Events – Merryl Brown, CWP™, Merryl Brown Events – Mark Kingsdorf, MBC™, Mission Inn Resorts – Carmen Mesa, MBC™, Carmen Mesa Weddings and Events, Inc. – Shelby Tuck-Horton, MBC™,...
What is your company’s mission statement?

What is your company’s mission statement?

“Our mission is to become the essential wedding consultant for vineyard weddings in North Carolina by providing exemplary customer service, implementing with extreme organization for a smooth flowing event, and fostering vineyard relationships.” – Kimberly Williams, PWP™, Weddings by the Vine, Cary, N.C.
How do you nurture and manage your professional, industry relationships throughout the year?

How do you nurture and manage your professional, industry relationships throughout the year?

“I stay in touch with professionals via email and arranging fun, informal meet ups. Sharing enthusiasm for an industry partner’s current projects and successes spreads excitement and also prompts collaboration…Attending networking events, such as those by the ABC, to stay in touch with industry partners has made for a better understanding and more fruitful experience...
How do YOU stay organized?

How do YOU stay organized?

“I live by my white boards—specifically, three oversized ones I keep in my office, listing my weekly and daily to dos. My team and I stay connected via Google Calendars, and we track our time using Freshbooks. Weekly staff meetings fine-tune our focus, and our respective weekly task sheets are all shared through Dropbox.” –...
How do you establish boundaries with your brides?

How do you establish boundaries with your brides?

“Be brave and use your voice. I know this sounds like something we tell our kids, but as grown-ups, we need to be reminded of it…I have, in my contract, a way out for ‘bad behavior,’ and I’ve used it a couple of times. I’ve had calm conversations with clients and even charged an additional...
What’s in YOUR Emergency Kit?

What’s in YOUR Emergency Kit?

WoW Planning Seminar Replaces New Horizons

WoW Planning Seminar Replaces New Horizons

By Elise Enloe, MBCtm, ABC VP of North american operations and director of education In her opening statement to the class of the Association of Bridal Consultant’s (ABC) new World of Wedding Planning (WoW) full-day seminar, Gloria Boyden, MBC™, said, “I wish I had this course available to me when I first started my wedding...

Best Practices Budget Busters

Tips for Stretching brides’ dollars “For a table of up to 12 guests, a single layer of wedding cake with cake flowers does double duty as a centerpiece and dessert. It keeps well on each table for several hours. Once the bride and groom cut their cake from the sweetheart table and say a few...
Streamline the Timeline with these easy tips

Streamline the Timeline with these easy tips

“When you create a timeline, you have to look at it from three viewpoints: First, the businesses involved—you have to make sure they have enough time to get their jobs completed that day; second, the bride, groom, their families, and the wedding party—no one wants to feel rushed; and third, the wedding guests—they dislike lag...