the publication for wedding planners, professionals & designers

September/October 2016 Volume 6, Issue 4
Business Basics
Think You Have No Place to Grow? Think Again

Think You Have No Place to Grow? Think Again

If you’re at the top of your game, is there anywhere else to go? Yes! Here’s how to continue to grow. When your business is new and fresh, there is nowhere to go but up. The methods may not be clear, but you’re bound to want more clients and more income—the two most common goals...
Industry Best Practices

Industry Best Practices

What Did You Invest in to Improve Business or Increase Revenue in 2017? “I increased our advertising budget, to improve customer awareness of our company, and our education budget, to keep our team on the cutting edge, as well as advanced our system processes and improved efficiency in our daily business practices.” – Carol Thomas,...
Listen Up! Top 10 Business Podcasts for Entrepreneurs

Listen Up! Top 10 Business Podcasts for Entrepreneurs

Stay up-to-speed on the latest business and marketing trends, and learn from the success of other entrepreneurs by tuning into these podcasts. Entrepreneurs are unique. By nature, they share a number of personality characteristics: tenacity, passion, and flexibility among them. Entrepreneurs bend rules and see things differently. They are comfortable living with ambiguity and uncertainty....
Don’t have a sales pitch, just talk to them

Don’t have a sales pitch, just talk to them

Industry Insight Don’t have a sales pitch, just talk to them The following is an excerpt from Alan Berg’s latest book, Shut Up and Sell More Weddings & Events: Many of you have a well-rehearsed sales pitch. Every appointment starts out the same way, and you’re very comfortable talking about all of the great things...
Seasoned Professionals | 25 years of life lessons

Seasoned Professionals | 25 years of life lessons

Seasoned Professionals 25 years of life lessons Experience is one of life’s greatest teachers. Read on as five industry pros highlight the toughest lessons learned in the course of their distinguished careers. Being in the wedding planning business has taught me many lessons. Without a mentor or a teacher when I started, I made many...
Am I ready to Outsource?

Am I ready to Outsource?

Business Basics Am I Ready to Outsource? Very often, this is the first question I get from small business owners who are new to remote help: “How do I know when I should outsource?” This question is really two distinct questions. They are: • How do I know I’m ready to outsource? • How do I...
Ask the Experts

Ask the Experts

Q: “I recently lost a large corporate event because the clients said they would implement my ideas with their volunteers. I know I’ve lost weddings because I’ve revealed too much (or not enough) during an initial consultation. How do I convey that my experience and expertise will take care of their concerns without telling them either...
Navigating Company Changes with Grace

Navigating Company Changes with Grace

Navigating Company Changes with Grace In the span of your career, there are many changes you might encounter—from rebranding or a shift in ownership to new hires. More often than not, change signifies growth. As your company evolves, communication is key to ensuring your entire network is aware of the changes. Open communication shows transparency...
Industry Best Practices: What is your favorite business book?

Industry Best Practices: What is your favorite business book?

Industry Best Practices What is your favorite business book,and what is the one question you would ask its author if given the chance? The Big White Book of Weddings by David Tutera [is my favorite] due to the ease of the read and [that] the book has more text than pictures. I am a visual person,...
How to Select your Super Vendor Team

How to Select your Super Vendor Team

Business Basics How to Select your Super Vendor Team You know the old saying, “It takes a village to raise a child”? Well, that’s true for your wedding business, too. Sure, you can try to do it all yourself. But what happens when you’re sick, delayed, or worse, have to cancel entirely. Who takes care...
Master Profile

Master Profile

Master Profile Master Wedding Planner™ Donna Newberg Brian, MWP™, Love in Bloom L.LC., Shreveport, La. Family: I have been married to Donald S. Brian for 32 years. We have two daughters and six grandchildren. Education: I have an associate’s degree in surgical technology from Northeast Louisiana University in Monroe.
Goodbye, Competition; Hello, Collaboration!

Goodbye, Competition; Hello, Collaboration!

Goodbye, Competition; Hello, Collaboration! Have you ever wondered how vendors become more than just acquaintances? Rather than see each other as competition, we should view each other as small business owners, better yet, as “friendors.” While some local, and not-so-local, “friendors” primarily work solely in their industry, others have full-time jobs and follow their passion...