the publication for wedding planners, professionals & designers

May/June 2017 Volume 7, Issue 2
Business Basics
No Man Is an Island—Or, Why You Don’t Need to Go It Alone

No Man Is an Island—Or, Why You Don’t Need to Go It Alone

Committing ourselves to education and networking opportunities helps us grow personally and professionally. “None of us is as smart as all of us.” I don’t remember where I first heard that phrase. Wherever it was, the thought has stuck with me and guided my career. Knowing and accepting that I don’t know all there is...
Event Insurance Protects You and Your Clients

Event Insurance Protects You and Your Clients

Property damage? It happens. Injuries? That too. Save yourself and your clients a great deal of hassle with the right event insurance. By now, most wedding and event professionals have heard the buzz regarding event insurance. Sure, you know it exists, but do you really know exactly what event insurance covers, and how it can...
What are you most afraid of—and what is that fear stopping you from doing?

What are you most afraid of—and what is that fear stopping you from doing?

“My biggest fear is becoming too successful, where I would have to hire someone other than myself (on an official basis, as opposed to occasional help). Would I be able to handle the volume like I used to? The fear may be keeping me from being as aggressive with sales as I should be, or...
Ask the Experts

Ask the Experts

Q: “Can you offer the names of at least three companies that offer event planning software that you find easy to navigate and affordable for a start-up company?” – Toni Taylor, CWP™, EverMoreEvents II, Bowie, Md. “I really can’t answer that, I don’t use a program. I am old school.” – Frank “I’m pretty sure...
Think You Have No Place to Grow? Think Again

Think You Have No Place to Grow? Think Again

If you’re at the top of your game, is there anywhere else to go? Yes! Here’s how to continue to grow. When your business is new and fresh, there is nowhere to go but up. The methods may not be clear, but you’re bound to want more clients and more income—the two most common goals...
Industry Best Practices

Industry Best Practices

What Did You Invest in to Improve Business or Increase Revenue in 2017? “I increased our advertising budget, to improve customer awareness of our company, and our education budget, to keep our team on the cutting edge, as well as advanced our system processes and improved efficiency in our daily business practices.” – Carol Thomas,...
Listen Up! Top 10 Business Podcasts for Entrepreneurs

Listen Up! Top 10 Business Podcasts for Entrepreneurs

Stay up-to-speed on the latest business and marketing trends, and learn from the success of other entrepreneurs by tuning into these podcasts. Entrepreneurs are unique. By nature, they share a number of personality characteristics: tenacity, passion, and flexibility among them. Entrepreneurs bend rules and see things differently. They are comfortable living with ambiguity and uncertainty....
Don’t have a sales pitch, just talk to them

Don’t have a sales pitch, just talk to them

Industry Insight Don’t have a sales pitch, just talk to them The following is an excerpt from Alan Berg’s latest book, Shut Up and Sell More Weddings & Events: Many of you have a well-rehearsed sales pitch. Every appointment starts out the same way, and you’re very comfortable talking about all of the great things...
Seasoned Professionals | 25 years of life lessons

Seasoned Professionals | 25 years of life lessons

Seasoned Professionals 25 years of life lessons Experience is one of life’s greatest teachers. Read on as five industry pros highlight the toughest lessons learned in the course of their distinguished careers. Being in the wedding planning business has taught me many lessons. Without a mentor or a teacher when I started, I made many...
Am I ready to Outsource?

Am I ready to Outsource?

Business Basics Am I Ready to Outsource? Very often, this is the first question I get from small business owners who are new to remote help: “How do I know when I should outsource?” This question is really two distinct questions. They are: • How do I know I’m ready to outsource? • How do I...
Ask the Experts

Ask the Experts

Q: “I recently lost a large corporate event because the clients said they would implement my ideas with their volunteers. I know I’ve lost weddings because I’ve revealed too much (or not enough) during an initial consultation. How do I convey that my experience and expertise will take care of their concerns without telling them either...
Navigating Company Changes with Grace

Navigating Company Changes with Grace

Navigating Company Changes with Grace In the span of your career, there are many changes you might encounter—from rebranding or a shift in ownership to new hires. More often than not, change signifies growth. As your company evolves, communication is key to ensuring your entire network is aware of the changes. Open communication shows transparency...