A Minute with Matthew – Advice and Insight From Wedding Pro Matthew Robbins
By Meghan Ely, OFD Consulting, Richmond, Va. This year’s Association of Bridal Consultants annual conference, Business of Brides, set for Nov. 10-12 at the West Palm Beach Convention Center in Florida, promises to be both insightful and entertaining as Matthew Robbins, a highly-acclaimed event and flower designer, shares industry insight as one of the featured...
The Wedding Not-So Confidential How to Successfully Discuss Pricing With Clients
By Alan Berg, Author, Speaker, Consultant, Kendall Park, N.J. There has been a lot of talk lately about the value of wedding planning services. A January television episode of 20/20, called “Wedding Confidential,” questioned the price of all things wedding and focused on ways couples can cut costs. This piece seemed to do more damage...
Are you really making any money?
By Alan Berg, author, speaker, consultant, Kendall Park, N.J. Too often I hear people talking about the number of clicks to their ad, how high they come up in search results, or how many friends they have on Facebook, but rarely do I hear people talking about how much money they’re making. Of course, there...
Wedding Planning Studios Offer Connections & Added Revenue
Sonya Scott, MBC™, The Bridal Suite, Knoxville, Tenn. Wedding planning studios are a unique product line offering that provides brides with free or paid resources to use in planning their weddings. Though a growing trend, these studios are embraced by some wedding professionals and snubbed by others. Love them or hate them, they are creative...
It’s All Semantics—How Semantic Technology Impacts Your Online Marketing Strategy
By Colin Jeavons, Vertical Search Works, New York City As more brides-to-be and wedding planners flock online to make purchasing decisions, wedding industry professionals need a robust digital marketing strategy. Online marketing campaigns must generate awareness via impressions, entice wedding-focused consumers with compelling messaging and imagery, and ultimately, drive purchase intent. The challenge many wedding...
Resolve to Plan for Your Future— FINANCIAL PLANNING AND BUDGETING TIPS FOR THE NEW YEAR
By Rich Mino, Del Mar Financial Partners, Inc., San Diego The end of each year is a chance to take pride in the events you’ve planned and reflect on the great relationships you’ve built with your couples along the way. As a small business owner, it’s also the time to review your financials and plan...
8 Steps to a Great Wedding Business Contract
By Dina Eisenberg, JD | SpeakupPowerfully.com Your business contract is not what you think. It’s more than just a binding agreement between two or more people, an exchange of money for value. It’s an opportunity to establish trust and set the tone for your entire working relationship. But how can you have a great wedding...
The Business Plan: A Blueprint for Success
By Renee Grannis About a year ago, I resurrected an old dream to own and run an event facility. A close friend and I scoured the city and surrounding areas for possible buildings and locations. While doing so, we did our research on why we thought this particular type of facility could be sustained. We...
Seven Steps to SUCCESS
By David Brownlee, CEO, CASHWEDDINGGIFT As small business owners, we know how important it is to find marketing strategies that will grow our customer base. We also know how challenging it is to find those new markets and turn those new contacts into new customers. Finding new market opportunities boils down to what I call...
