the publication for wedding planners, professionals & designers

Business Basics
Ask the Experts

Ask the Experts

Q: “I recently lost a large corporate event because the clients said they would implement my ideas with their volunteers. I know I’ve lost weddings because I’ve revealed too much (or not enough) during an initial consultation. How do I convey that my experience and expertise will take care of their concerns without telling them either...
Navigating Company Changes with Grace

Navigating Company Changes with Grace

Navigating Company Changes with Grace In the span of your career, there are many changes you might encounter—from rebranding or a shift in ownership to new hires. More often than not, change signifies growth. As your company evolves, communication is key to ensuring your entire network is aware of the changes. Open communication shows transparency...
Industry Best Practices: What is your favorite business book?

Industry Best Practices: What is your favorite business book?

Industry Best Practices What is your favorite business book,and what is the one question you would ask its author if given the chance? The Big White Book of Weddings by David Tutera [is my favorite] due to the ease of the read and [that] the book has more text than pictures. I am a visual person,...
How to Select your Super Vendor Team

How to Select your Super Vendor Team

Business Basics How to Select your Super Vendor Team You know the old saying, “It takes a village to raise a child”? Well, that’s true for your wedding business, too. Sure, you can try to do it all yourself. But what happens when you’re sick, delayed, or worse, have to cancel entirely. Who takes care...
Master Profile

Master Profile

Master Profile Master Wedding Planner™ Donna Newberg Brian, MWP™, Love in Bloom L.LC., Shreveport, La. Family: I have been married to Donald S. Brian for 32 years. We have two daughters and six grandchildren. Education: I have an associate’s degree in surgical technology from Northeast Louisiana University in Monroe.
Goodbye, Competition; Hello, Collaboration!

Goodbye, Competition; Hello, Collaboration!

Goodbye, Competition; Hello, Collaboration! Have you ever wondered how vendors become more than just acquaintances? Rather than see each other as competition, we should view each other as small business owners, better yet, as “friendors.” While some local, and not-so-local, “friendors” primarily work solely in their industry, others have full-time jobs and follow their passion...
Client Welcome Gifts: A Thoughtful Way to Make Your Business Shine

Client Welcome Gifts: A Thoughtful Way to Make Your Business Shine

Client Welcome Gifts: A Thoughtful Way to Make Your Business Shine Everyone loves to feel appreciated, and little gifts are one way to make people feel special and important to you—consider how you feel when you receive a swag bag or a great little gift at an event or conference. It is the organizers’ way...
MASTER PROFILE

MASTER PROFILE

MASTER WEDDING PLANNER™ Shelby Tuck-Horton, MWP™, Exquisite Expressions and Events, Inc., Mitchellville, Md. FAMILY:  My husband and I have a blended family with one son and two daughters. EDUCATION: I have an associate’s degree in arts in business management from Northern Virginia Community College in Springfield and an associate’s degree in arts in marketing from...
How emotions AFFECT YOUR BUSINESS DECISIONS

How emotions AFFECT YOUR BUSINESS DECISIONS

Why do entrepreneurs make emotional decisions? Arguably the world’s leading expert on emotional decision making, Antonio Demasio, whose TED Talk has had more than one million views, has found that people who have damage to the part of their brain that controls emotions have difficulty making even the most basic decisions: what to wear, what...
Beyond Craigslist: Who to Hire and Where to Find Them

Beyond Craigslist: Who to Hire and Where to Find Them

Once you make the decision to expand your business, you need to make sure you hire the right people. Good employees make the difference between great success and complete frustration. Here are some tips to help you make good, solid decisions when hiring your team 1.PAINT A PICTURES OF THE PERSON YOU WANT TO HIRE...
#BridalRebrand: Undertaking Change in the Name of Inclusivity

#BridalRebrand: Undertaking Change in the Name of Inclusivity

This is a unique era for the wedding industry. A social evolution that has created growth opportunities for tuned-in business owners is unfolding. Recognition of marriage equality is not unique to the United States. It is a global phenomenon, demanding a response from industries serving same- and opposite-sex couples. It demands a #BridalRebrand. WHY REBRAND...
Avoiding the Distraction Trap

Avoiding the Distraction Trap

Productivity can become an issue at any age or stage of business. How do you master it instead of letting it master you? Read on… Email is one of the biggest obstacles to productivity. Most time management experts advise us to stay out of our email until we complete the most important tasks for the...