the publication for wedding planners, professionals & designers

May/June 2017 Volume 7, Issue 2
Business Basics
How to Select your Super Vendor Team

How to Select your Super Vendor Team

Business Basics How to Select your Super Vendor Team You know the old saying, “It takes a village to raise a child”? Well, that’s true for your wedding business, too. Sure, you can try to do it all yourself. But what happens when you’re sick, delayed, or worse, have to cancel entirely. Who takes care...
Master Profile

Master Profile

Master Profile Master Wedding Planner™ Donna Newberg Brian, MWP™, Love in Bloom L.LC., Shreveport, La. Family: I have been married to Donald S. Brian for 32 years. We have two daughters and six grandchildren. Education: I have an associate’s degree in surgical technology from Northeast Louisiana University in Monroe.
Goodbye, Competition; Hello, Collaboration!

Goodbye, Competition; Hello, Collaboration!

Goodbye, Competition; Hello, Collaboration! Have you ever wondered how vendors become more than just acquaintances? Rather than see each other as competition, we should view each other as small business owners, better yet, as “friendors.” While some local, and not-so-local, “friendors” primarily work solely in their industry, others have full-time jobs and follow their passion...
Client Welcome Gifts: A Thoughtful Way to Make Your Business Shine

Client Welcome Gifts: A Thoughtful Way to Make Your Business Shine

Client Welcome Gifts: A Thoughtful Way to Make Your Business Shine Everyone loves to feel appreciated, and little gifts are one way to make people feel special and important to you—consider how you feel when you receive a swag bag or a great little gift at an event or conference. It is the organizers’ way...
MASTER PROFILE

MASTER PROFILE

MASTER WEDDING PLANNER™ Shelby Tuck-Horton, MWP™, Exquisite Expressions and Events, Inc., Mitchellville, Md. FAMILY:  My husband and I have a blended family with one son and two daughters. EDUCATION: I have an associate’s degree in arts in business management from Northern Virginia Community College in Springfield and an associate’s degree in arts in marketing from...
How emotions AFFECT YOUR BUSINESS DECISIONS

How emotions AFFECT YOUR BUSINESS DECISIONS

Why do entrepreneurs make emotional decisions? Arguably the world’s leading expert on emotional decision making, Antonio Demasio, whose TED Talk has had more than one million views, has found that people who have damage to the part of their brain that controls emotions have difficulty making even the most basic decisions: what to wear, what...
Beyond Craigslist: Who to Hire and Where to Find Them

Beyond Craigslist: Who to Hire and Where to Find Them

Once you make the decision to expand your business, you need to make sure you hire the right people. Good employees make the difference between great success and complete frustration. Here are some tips to help you make good, solid decisions when hiring your team 1.PAINT A PICTURES OF THE PERSON YOU WANT TO HIRE...
#BridalRebrand: Undertaking Change in the Name of Inclusivity

#BridalRebrand: Undertaking Change in the Name of Inclusivity

This is a unique era for the wedding industry. A social evolution that has created growth opportunities for tuned-in business owners is unfolding. Recognition of marriage equality is not unique to the United States. It is a global phenomenon, demanding a response from industries serving same- and opposite-sex couples. It demands a #BridalRebrand. WHY REBRAND...
Avoiding the Distraction Trap

Avoiding the Distraction Trap

Productivity can become an issue at any age or stage of business. How do you master it instead of letting it master you? Read on… Email is one of the biggest obstacles to productivity. Most time management experts advise us to stay out of our email until we complete the most important tasks for the...
6 Things Wedding Planners do to Derail an Inquiry

6 Things Wedding Planners do to Derail an Inquiry

Get clients to want you and your services by handling inquiries like a pro. By the time you get an email inquiry about a wedding or event, there have been many buying signals, including: • Visiting WeddingWire—clients are here because they want wedding information. • Exploring your market—they’re looking for pros in your area. •...
7 Strategies to Avoid the Dreaded Sales Turnoff

7 Strategies to Avoid the Dreaded Sales Turnoff

Making a sale is crucial to business and, while we all make mistakes, there are ways to avoid those missteps and turn prospects into profits. There is nothing quite like the thrill of booking a sale. We work hard to get in front of new prospects, and when we do, we have our sights set...
The Keys to the Great Budget Debate: Listen then Ask

The Keys to the Great Budget Debate: Listen then Ask

The wedding and event budget is always a topic of debate. When and how do you bring it up? Should you bring it up? There are lots of questions and many possible answers. One of the basic tenets of sales is to make it all about the buyer, showing them that their wants and needs...