Beyond the Ballroom— Tented Weddings Offer Groundbreaking Venues
By Cris Joseph, Classic Party Rentals, San diego The request is always the same. “I want a tented wedding, but I don’t want it to look like a tent.” It’s a little riddle that an experienced event rental consultant can help you solve. Today’s trends in tenting and décor allow you to create an extension...
One Bad Apple… How to Handle Bad Business Reviews
By Mark Kingsdorf, MBC™, The Queen of Hearts Wedding Consulting, Philadelphia Recently, the industry was abuzz with the story about a wedding vendor who, because of a very negative review by an unhappy couple, ended up in court, was losing major amounts of business, and was watching everything fall apart. Unfortunately, in this day and...
Brides and Grooms Engaging Guests Through Creative Invitation
by Linda Hiniker, Carlson Craft, North Mankato, Minn. Fast forward 25 years or so, turn, and take a look back at the weddings that took place in 2013. You might find it difficult to distinguish exactly, or even approximately, what year you’re reviewing, because today’s couples are on a quest to put a stamp of...
COLOR TRENDS 2013 – Use Color With Confidence!
By Wendy Dahl, PBC™, Chic Productions, Huntington Beach, Calif.
Barbara Diez Event Planners Color breathes life into every wedding design. Choosing the right colors for a wedding is a key decision that affects the personality and aesthetics of the environment. Some brides are design savvy and use colors with ease, while others seek guidance from...
Industry Adds Nine New Master Bridal Consultants™
By Lois Pearce, MBC™, Beautiful Occasions, Hamden, Conn. Photography by Victoria Angela Photography This year, the Association of Bridal Consultants (ABC) welcomed nine new Master Bridal Consultants™, among 18 candidates, at the Business of Brides annual conference in Denver. Mirrored after the three-step Guild System in Europe, the Association of Bridal Consultants master program was...
Business of Brides 2012
The Dazzle of Diamonds and the Down-to-Earth of Denim Delight Attendees By Wendie Bass, PBC™, Let’s Plan It, Arvada, Colo. photography HARDYKLAHOLD Photography Called Diamonds & Denim in Denver, this year’s annual
Association of Bridal Consultants (ABC) Business of Brides conference opened with emphasis on the denim at a casual, entertaining tailgate-style kick off. Attendees...
Trendsetter Awards
Erin Schulte Exclusive Events, Inc. St. Louis, Mo. www.ExclusiveEventsInc.com Annual weddings: 175 ON INSPIRATION/DESIGN: “Inspiration comes easiest after a good night’s rest. Then, it means opening up your eyes and ears to your surroundings. Coming from a background in theater arts, I had an amazing professor who really taught me how to channel a character...
5 Tips for Creating Stylized Shoots to Build Your Business
By Tonia Adleta, PBC™, Aribella Events, Philadelphia, Pa. Photography by Danielle Vennard Photographer Like most good things, “Love on the Rocks” started over coffee, a triple grande caramel macchiato, to be precise. Catching up on life and business with Danielle Vennard, of Danielle Vennard Photographer, we shared our hopes—hers to incorporate adventure photography with wedding...
Creative Revenue Stream: Elopement Planning Is a Runaway Success
By Beth Erickson Elopements of the past were done secretly and in a hurry with little thought given to the trimmings of traditional weddings. Couples eloped because they couldn’t afford a proper wedding or because their families didn’t approve—leading them to long lines at the courthouse or saying “I do” in front of an Elvis...
Taking a Strategic Approach to Social Media
By Nicole Zenner, PBC™, LK Events, Inc., Chicago Social media is forever changing. New platforms and tools sprout up seemingly overnight proving that no matter how long you’ve dabbled in social media, you have to keep testing, evolving, and rethinking the tactics for your business. If you’re one of the few who are not using...
Catering to Couples: The Top 10 Wedding Cuisine Trends
By Beth Erickson, Wedding Planner Magazine 1. Late-Night Wedding Snacks Guests who stay well past the main meal to socialize and dance the night away work up an appetite, which is why many brides and grooms add late-night wedding snacks to cap off their day. Items often resemble “street fare fun foods,” comfort foods, and...
Creative Revenue Stream – Say “Yes” to Proposal Planning
By Aviva Zack, Bliss Wedding Design, Saskatoon, Saskatchewan, Canada The economy has been sagging and bouncing like an old mattress for several years now. Just as you can’t get a decent night’s sleep on a ropey bed with peek-a-boo springs, you can’t maintain business as usual in a dodgy economy. If your business “needs a...
