the publication for wedding planners, professionals & designers

September/October 2016 Volume 6, Issue 4
Feature
Don’t have a sales pitch, just talk to them

Don’t have a sales pitch, just talk to them

Industry Insight Don’t have a sales pitch, just talk to them The following is an excerpt from Alan Berg’s latest book, Shut Up and Sell More Weddings & Events: Many of you have a well-rehearsed sales pitch. Every appointment starts out the same way, and you’re very comfortable talking about all of the great things...
Making the Move from Weddings to Events

Making the Move from Weddings to Events

National Association for Catering and Events Column Making the Move from Weddings to Events Looking to diversify your offerings? Why not transition your wedding planning talents into corporate event planning? Discover the difference between them and what it takes to succeed. Photos courtesy of Rosena Usmani As an experienced wedding planner, you already know there...
Real Wedding North Carolina

Real Wedding North Carolina

Real Wedding North Carolina Planner: Veronica Foster, AWP™, Behind the Scenes, Inc., www.behindthescenesinc.com, veronica@behindthescenesinc.com
Love is in the Air—A Bird’s Eye View for Weddings

Love is in the Air—A Bird’s Eye View for Weddings

Love is in the Air—A Bird’s Eye View for Weddings A quickly evolving wedding photography option that provides spectacular aerial views of wedding celebrations and venues is spreading around the world—drones. For the most part, clients and venues love it. But there are still reasons to be concerned and take precautions and follow a wedding...
Six Ways to Leap Over Your Barriers to Success

Six Ways to Leap Over Your Barriers to Success

Six Ways to Leap Over Your Barriers to Success Success can be defined in many ways, from achieving that promotion you’ve been eyeing for years to finally saving enough money to treat yourself to that new iPhone. Life is full of big successes and small ones, but the process of getting there can be rocky....
Seasoned Professionals | 25 years of life lessons

Seasoned Professionals | 25 years of life lessons

Seasoned Professionals 25 years of life lessons Experience is one of life’s greatest teachers. Read on as five industry pros highlight the toughest lessons learned in the course of their distinguished careers. Being in the wedding planning business has taught me many lessons. Without a mentor or a teacher when I started, I made many...
Master Wedding Planner JoAnn Moore

Master Wedding Planner JoAnn Moore

Master Profile Master Wedding Planner™ JoAnn Moore, MWP™, CWC, CGWP, CSS, Mountains & Meadows LLC, Weddings and Events—DBA JoAnn Moore Weddings.
Holiday Event Décor to Wow and Inspire

Holiday Event Décor to Wow and Inspire

Holiday Event Décor to Wow and Inspire It’s never too early to start planning for holiday décor, so toss the holly, ditch the garland, and unwrap this article for a peek at some creative takes on decorating for holiday weddings and events. Though we may be putting away holiday decorations now, it’s never too early...
Am I ready to Outsource?

Am I ready to Outsource?

Business Basics Am I Ready to Outsource? Very often, this is the first question I get from small business owners who are new to remote help: “How do I know when I should outsource?” This question is really two distinct questions. They are: • How do I know I’m ready to outsource? • How do I...
Ask the Experts

Ask the Experts

Q: “I recently lost a large corporate event because the clients said they would implement my ideas with their volunteers. I know I’ve lost weddings because I’ve revealed too much (or not enough) during an initial consultation. How do I convey that my experience and expertise will take care of their concerns without telling them either...
Embracing History….Building for the Future

Embracing History….Building for the Future

Embracing History….Building for the Future 2016 ABC World of Weddings Annual Conference Photography by the Mamones The 2016 Association of Bridal Consultant’s (ABC) Annual Conference welcomed attendees to the historic Hotel Adolphus from near and far, including those from the United States, Canada, Mexico, the Caribbean, Bermuda, Panama, Nigeria, and Japan.
“For last year’s words belong to last year’s language, and next year’s words await another voice.”

“For last year’s words belong to last year’s language, and next year’s words await another voice.”

Whether we’re the pessimists who can’t wait to close the chapter on last year, or the optimists who look forward to writing a new one in the coming year, one thing is certain: Each New Year brings possibility and opportunity. All it requires is desire—and a bit of hard work. Some of that work can...