the publication for wedding planners, professionals & designers

January/February 2015 Volume 5, Issue 1
Feature
Signature Sasha: An Interview with Sasha Souza, MBC™

Signature Sasha: An Interview with Sasha Souza, MBC™

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Photos © Damien Hamilton Photography Internationally recognized event designer Sasha Souza, MBC™, of Sasha Souza Events in Napa, Calif., has released her second book, Signature Sasha: Weddings and Celebrations to Inspire. Featuring images from many of Souza’s events, the book offers inspiration, advice, color palettes,...
Standing Out from the Wedding Crowd

Standing Out from the Wedding Crowd

By Kylie Carlson, The Wedding and Event Institute, Lake Arrowhead, Calif. When you start thinking about launching a business, it is nothing more than a dream. That dream slowly becomes a reality, and before you know it, you’re staring down the barrel of your accounts wondering how on earth you’re going to make this dream...
Office Space—Tips for Creatively Organizing Your Workplace

Office Space—Tips for Creatively Organizing Your Workplace

By Meghan Ely, OFD Consulting, Richmond, Va. photos by motley mÉlange of Soiréebliss! Events, LLC When Danielle Rothweiler of Rothweiler Event Design, found herself overwhelmed by numerous notebooks, files, linen samples, and more one summer, she boldly put everything—including the production companies from three different reality television shows—on hold.
Costa Rica—Planning a Wedding in the land of la Pura Vida!

Costa Rica—Planning a Wedding in the land of la Pura Vida!

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, Alberta, Canada, and Larissa Banting, PBC™, Weddings Costa Rica, Costa Rica
3 Tools for Marketing Success

3 Tools for Marketing Success

By Sonny Ganguly, WeddingWire CMO, Washington, D.C. Finding the right channels to grow your marketing footprint is often the biggest challenge in driving growth. However, there are three marketing tools that can help you book more couples and drive long-term success. They are: the megaphone, the magnet, and the measuring cup. While these tools may...
5 Ways to Get Strong Referrals—And Lots of ‘Em

5 Ways to Get Strong Referrals—And Lots of ‘Em

By Marc Wayshak, author/sales strategist, Boston Running a small business in today’s economy requires a departure from conventional business rules. In order to sell a product or service, you can no longer rely upon old-school sales tactics of bygone eras. Clients are overwhelmingly distrustful of the traditional sales pitch, they’re busier than ever, and they...
2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

By Susan Reiris, Elegant Occasions, New York City photos courtesy of ABC and sandals
5 Ways Benevolence Influences Your Bottom Line

5 Ways Benevolence Influences Your Bottom Line

Kill ‘Em With Kindness By Simon T. Bailey, author/leadership expert, Windermere, Fla. “Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness, and understanding you can muster, and do it with no thought of any reward. Your life will never be the...
Office Space - A Peek at Inspirational Industry Work Spaces

Office Space – A Peek at Inspirational Industry Work Spaces

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Gail Johnson Gail Johnson Weddings & Events Decatur, Ga 30030 www.GailJohnsonWeddings.com The space: Rented loft studio space. Describe your style: My style is “Modern Glam” with a twist! I’m a girly, girl who loves sequins, sparkle, and glitz. I adore lux decor that is decadently...
The Upside of Upselling: How to Add Revenue Without Adding Burden

The Upside of Upselling: How to Add Revenue Without Adding Burden

By Meghan Ely, OFD Consulting, Richmond, Va. How does one maximize profit over a limited number of revenue-generating days each year, face increasingly tougher competition and the ebbs and flows of a finicky economy, and still achieve some semblance of life balance? Many planners feel it necessary to increase volume to increase profits, taking on...
Show the World Your Style - Tips for getting your real weddings published

Show the World Your Style – Tips for getting your real weddings published

By Allison Kline, ABC™, sash&bow, Green Bay, Wis. Working hard for our clients is the best feeling—making their vision and plans come to life is a thrill. Getting an amazing, handwritten thank-you note and top-notch review is the icing on the cake. But is that the end? It doesn’t have to be. Your hard work...
How Understanding Blogging Basics Can Transform Your Marketing Plan

How Understanding Blogging Basics Can Transform Your Marketing Plan

Blah, Blah…Blog! By Alan Berg, CSP, www.AlanBerg.com, Kendall Park, N.J. Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. That probably sounds a little different than what you’ve heard or read before, so follow me down...