the publication for wedding planners, professionals & designers

September/October 2014 Volume 4, Issue 4
Feature
5 Ways Benevolence Influences Your Bottom Line

5 Ways Benevolence Influences Your Bottom Line

Kill ‘Em With Kindness By Simon T. Bailey, author/leadership expert, Windermere, Fla. “Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness, and understanding you can muster, and do it with no thought of any reward. Your life will never be the...
Office Space - A Peek at Inspirational Industry Work Spaces

Office Space – A Peek at Inspirational Industry Work Spaces

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Gail Johnson Gail Johnson Weddings & Events Decatur, Ga 30030 www.GailJohnsonWeddings.com The space: Rented loft studio space. Describe your style: My style is “Modern Glam” with a twist! I’m a girly, girl who loves sequins, sparkle, and glitz. I adore lux decor that is decadently...
The Upside of Upselling: How to Add Revenue Without Adding Burden

The Upside of Upselling: How to Add Revenue Without Adding Burden

By Meghan Ely, OFD Consulting, Richmond, Va. How does one maximize profit over a limited number of revenue-generating days each year, face increasingly tougher competition and the ebbs and flows of a finicky economy, and still achieve some semblance of life balance? Many planners feel it necessary to increase volume to increase profits, taking on...
Show the World Your Style - Tips for getting your real weddings published

Show the World Your Style – Tips for getting your real weddings published

By Allison Kline, ABC™, sash&bow, Green Bay, Wis. Working hard for our clients is the best feeling—making their vision and plans come to life is a thrill. Getting an amazing, handwritten thank-you note and top-notch review is the icing on the cake. But is that the end? It doesn’t have to be. Your hard work...
How Understanding Blogging Basics Can Transform Your Marketing Plan

How Understanding Blogging Basics Can Transform Your Marketing Plan

Blah, Blah…Blog! By Alan Berg, CSP, www.AlanBerg.com, Kendall Park, N.J. Blogging was once all the rage, but where does it stand now? The answer depends upon your approach to blogging and how it fits into your marketing plan. That probably sounds a little different than what you’ve heard or read before, so follow me down...
Cheese - New “Wheys” to Take Your Event to the Next Level

Cheese – New “Wheys” to Take Your Event to the Next Level

By Linwood Campbell, CPCE, National Association for Catering and Events/Horseshoe Casino, Cincinnati Whether it’s from wedding couples, corporate event planners, or someone organizing a social event, caterers and event planners hear the same refrain over and over again—“How can our event and menu be unique and different?” With only so many food options to go...
Discover the National Stationery Show

Discover the National Stationery Show

By Allison Kline, ABC™, sash&bow, Green Bay, Wis. If you like the touch and feel of the wide range of stationery papers available and want to know what is new and trending to bring back to brides in your area, then the best place to be each May is at the Jacob K. Javitz Center...
Same-Sex Marriage three-part Series Part three

Same-Sex Marriage three-part Series Part three

Same Sex, Different Destination Wedding– Destination weddings for same-sex couples require different skill set By Meghan Ely, OFD Consulting, Richmond, Va. photos courtesy of The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. All photos are reprinted with the permission of Amphoto Books, ©2014. The following is the final...
The Local Bridal Marketing Advantage

The Local Bridal Marketing Advantage

5 Tips on How to Target Your Plan! By Jenna Parks Olender, Southern Bride & Groom, Durham, N.C. Weddings are indeed the culmination of many dreams, as well as a dream-come-true enterprise for the many wedding-focused businesses that dedicate themselves to creating those joyous celebrations. According to the 2012 Wedding Report, 80 percent of couples...
Ali’s Top Tips for Working with On-Site Planners 

Ali’s Top Tips for Working with On-Site Planners 

1. Start off on the right foot. Ask if the on-site planner has worked with a destination planner before and what they thought about the process. This establishes that you are excited and open about the relationship you are forming and gives them the opportunity to share past successes or weaknesses. Laura Reyes, group sales...
Mapping the Way to Success—  Add Destination Wedding Services to Your Business

Mapping the Way to Success— Add Destination Wedding Services to Your Business

By Ali Phillips, Engaging Events by Ali, Inc., Chicago  photos by Brilliant Studios Have wanderlust for travel? Want to plan weddings on the beaches of the Caribbean or on a mountaintop in Colorado? Do you want to get out of your own city and explore the world while also working? Consider adding destination weddings to...
Knowing Trends and Your Clients is Key to Linen Selection

Knowing Trends and Your Clients is Key to Linen Selection

By Keisha Scott, PBC™,  K. Scott Weddings, Graham, N.C. Beautiful colors, textures, and patterns in wedding linens are a great way to enhance any event or wedding decor. Each year, there are new fabrics and looks that are presented on the fashion runway, that end up inspiring and influencing the wedding industry. With hundreds of...