the publication for wedding planners, professionals & designers

July/August 2016 Volume 6, Issue 3
Feature
Industry Best Practices

Industry Best Practices

What is the best business advice you’ve ever received that you still follow? “The best advice I got was from my Kentucky ABC state coordinator when I went into business: ‘Don’t quit your day job.’ It takes a few years to get on your feet as a bridal consultant and quitting the day job in...
REAL WEDDING | PANAMA

REAL WEDDING | PANAMA

Planner: Gabriela Abraham, Stylo Panama, Panama City, Panama, www.stylopanama.com, info@stylopanama.com, gabrielaabraham@hotmail.com Years in Industry: 7 Photography: Lizzie Photography Businesses: Intercontinental Miramar Hotel Panama, Los Rabanes, Joker Animation, Dragon Rojo Fireworks, Belle Invites, Blue Mango Music band Wedding date: Oct. 10, 2015 Guest count: 200 Involvement: Full consulting The couple: Paula and Ernesto say they met...
Leading the Leaders

Leading the Leaders

Powerful lessons from an 11- year old Powerful lesson stories encourage us to believe in ourselves and become effective leaders. Can you identify a mentor, other than a parent, who has had a powerful influence on your life? I often pose that question to audiences when giving keynote speeches or motivational talks about effective leadership....
Master Profile

Master Profile

  Master Wedding Planner™ Sonya Scott, MWP™, A Perfect Day! & Planner Success, Knoxville, Tenn. Family: I’ve been married to my husband, Charlie, for 35 years. We have two 20-something daughters and a 7-year-old granddaughter. Education: M.Ed. in Secondary Education from the University of South Carolina and a B.S. in Home Economics from Campbell University...
Avoiding the Distraction Trap

Avoiding the Distraction Trap

Productivity can become an issue at any age or stage of business. How do you master it instead of letting it master you? Read on… Email is one of the biggest obstacles to productivity. Most time management experts advise us to stay out of our email until we complete the most important tasks for the...
Five Destinations that Make Couples Feel Like Celebrities

Five Destinations that Make Couples Feel Like Celebrities

Couples who wonder what it would like to wed or honeymoon like a celebrity need look no further than these international hotspots. Destination weddings and honeymoons are a time when couples want to feel like royalty or celebrities. Where should they go? The top five international destinations encompass areas within Mexico and the Caribbean, according...
Problems Solved!  Be Prepared for the Challenges of Destination Weddings

Problems Solved! Be Prepared for the Challenges of Destination Weddings

Destination weddings can be full of problems and challenges, but planning ahead leads to solutions that save the day. The temptations of having an outdoor destination wedding are hard for many couples to resist. But there are just as often a myriad of risks and hidden problems to consider. Our experts tackle some of the...
6 Things Wedding Planners do to Derail an Inquiry

6 Things Wedding Planners do to Derail an Inquiry

Get clients to want you and your services by handling inquiries like a pro. By the time you get an email inquiry about a wedding or event, there have been many buying signals, including: • Visiting WeddingWire—clients are here because they want wedding information. • Exploring your market—they’re looking for pros in your area. •...
From Solopreneur to Full-Scale Production Company, Which business model is right for you?

From Solopreneur to Full-Scale Production Company, Which business model is right for you?

The idea of growth can be intoxicating. Doing it right means knowing your options. One can never speak in absolutes when it comes to business. There are patterns that we acknowledge, however, and models to help us achieve our business goals. The pattern or typical evolution of a wedding planning business begins with a single...
Wedding Transportation Success Means Thinking Like a Designer

Wedding Transportation Success Means Thinking Like a Designer

A designer mindset about transportation may mean the difference between a great wedding and a perfect one. The event space is booked, florist hired, catering selections placed, and other big-ticket items struck from the list. Except for one: transportation. Nothing is a bigger buzzkill than guests waiting in line for a routine van to transport...
Ask the Experts

Ask the Experts

Q: “I planned a wedding where a friend of the bride was starting a dessert business. The bride wanted to give [her friend] the opportunity to showcase her desserts. I treated the vendor like any industry professional. . .On the wedding day, she arrived at the wrong location. At setup, she was a bit ‘snippy.’...
REAL WEDDING | CANCUN

REAL WEDDING | CANCUN

Planner: Jen Kasten, My Event by Jen Kasten, Chicago, www.my1event.com, jenkasten@my1event.com Years in industry: 8 Photography: Alyssa McElheny Photography Businesses: Claudia Vazquez/LatinAsia Destination Wedding Décor, Sandos Cancun Luxury Resort Wedding date: Nov. 6, 2015 Guest count: 84 Involvement: Full consulting