the publication for wedding planners, professionals & designers

September/October 2016 Volume 6, Issue 4
Feature
REAL WEDDING | MICHIGAN

REAL WEDDING | MICHIGAN

PLANNER: Alison Laesser-Keck, VLD Events, Ann Arbor, Mich., www.vldevents.com, hello@vldevents.com YEARS IN INDUSTRY: 15 for events, 8 for weddings PHOTOGRAPHY: Justine Montigny
TO RUN YOUR DAILY BUSINESS ON A DAILY BASIS, WHAT SERVICES DO YOU HIRE OUT FOR YOUR COMPANY, AND WHY?

TO RUN YOUR DAILY BUSINESS ON A DAILY BASIS, WHAT SERVICES DO YOU HIRE OUT FOR YOUR COMPANY, AND WHY?

To run your business on a daily basis, what serv“I’m great at what I do—paring my clients with vendors that can bring forth the vision and experience my clients want. I’m also great at realizing what I don’t like to do or have time to do. I subcontract bookkeeping/income and spending reports. Although, I pay...
REAL WEDDING | CALIFORNIA

REAL WEDDING | CALIFORNIA

PLANNER: Merryl Brown, MA, CWP™, Merryl Brown Events, Montecito, Calif., www.merrylbrownevents.com, merryl@merrylbrownevents.com YEARS IN INDUSTRY: 8 PHOTOGRAPHY: Corbin Gurkin Photography BUSINESSES: The Food Matters (catering/staffing), Christine Dahl (dessert), Classic Party Rentals, Rivre Works (specialty rentals), Mindy Rice (floral), Star Power (generators), Karizma – deBois (band), Santa Barbara String Quartet (ceremony music), Executive Limo, BlueStar Parking...
ALL ABOARD THE TECHNOLOGY TRAIN

ALL ABOARD THE TECHNOLOGY TRAIN

Simple Tips for Working in a Virtual World Splendid Insights 2016 Global Wedding Study shares that a staggering 91 percent of all engaged couples are born between the years of 1979 and 2000. While those individuals from this era bring fresh insight, consumer behaviors, and new trends, they also challenge wedding professionals to adjust their...
LEARNING FROM EXPERIENCE!

LEARNING FROM EXPERIENCE!

Takeways from the NACE Annual Conference in Fort Lauderdale One can’t simply replicate the experience of being at Experience, the national conference and marketplace organized by the National Association for Catering and Events (NACE). The conference is a minute-by-minute learning experience with the latest trends in décor, culinary, and event planning on display. Conference events...
REINVENTING RETIREMENT

REINVENTING RETIREMENT

The face of retirement is changing. More people are working well into retirement as it keeps them healthier and happier longer. In the wedding industry, due to the long, on-your-feet hours, this means it’s time to re-envision retirement so you can stay in the game longer. The general consensus from current research is that working...
MASTER PROFILE

MASTER PROFILE

MASTER WEDDING PLANNER™ Shelby Tuck-Horton, MWP™, Exquisite Expressions and Events, Inc., Mitchellville, Md. FAMILY:  My husband and I have a blended family with one son and two daughters. EDUCATION: I have an associate’s degree in arts in business management from Northern Virginia Community College in Springfield and an associate’s degree in arts in marketing from...
IS HIRING A LIFE COACH RIGHT FOR YOU?

IS HIRING A LIFE COACH RIGHT FOR YOU?

Do you ever feel overwhelmed by the task list? Frustrated by the lack of growth in your business? Guilty that you can’t seem to find work-life balance? Or are you excited about all the opportunities in front of you but can’t seem to figure out what to do first? Hiring a coach may be your...
How emotions AFFECT YOUR BUSINESS DECISIONS

How emotions AFFECT YOUR BUSINESS DECISIONS

Why do entrepreneurs make emotional decisions? Arguably the world’s leading expert on emotional decision making, Antonio Demasio, whose TED Talk has had more than one million views, has found that people who have damage to the part of their brain that controls emotions have difficulty making even the most basic decisions: what to wear, what...
Beyond Craigslist: Who to Hire and Where to Find Them

Beyond Craigslist: Who to Hire and Where to Find Them

Once you make the decision to expand your business, you need to make sure you hire the right people. Good employees make the difference between great success and complete frustration. Here are some tips to help you make good, solid decisions when hiring your team 1.PAINT A PICTURES OF THE PERSON YOU WANT TO HIRE...
#BridalRebrand: Undertaking Change in the Name of Inclusivity

#BridalRebrand: Undertaking Change in the Name of Inclusivity

This is a unique era for the wedding industry. A social evolution that has created growth opportunities for tuned-in business owners is unfolding. Recognition of marriage equality is not unique to the United States. It is a global phenomenon, demanding a response from industries serving same- and opposite-sex couples. It demands a #BridalRebrand. WHY REBRAND...
This Year's Biggest Wedding Trends

This Year’s Biggest Wedding Trends

Did you know that U.S. couples are  spending 20 percent more on wedding services this year, or $12,189 on average nationwide? Thumbtack, an online service connecting consumers with skilled professionals, reviewed data from hundreds of thousands of wedding requests to uncover the trends and spending habits of real couples in America before releasing its 2016...