the publication for wedding planners, professionals & designers

March/April 2014 Volume 4, Issue 1
Feature
What a Difference a Wheel Makes!

What a Difference a Wheel Makes!

This Circle Breathes Life Into Wedding Designs By Nancy Flottmeyer, PBC™, Weddings by Nancy, and Publisher, Wedding Planner Magazine, La Crosse, Wis. Taking a trip without a map often becomes a fabulous journey with memories to last a lifetime. As they say, it’s the journey not the destination. Not so when using color in wedding...
Landmark Cultural and Political Changes Lead to Emerging Market in Wedding Industry

Landmark Cultural and Political Changes Lead to Emerging Market in Wedding Industry

Same-Sex Marriage three-part Series – Part one By Meghan Ely, OFD Consulting, Richmond, Va.
 The following is the first article in a three part series on same-sex marriage, both culturally and politically and within the wedding industry. The landscape of weddings is forever changing, as movement toward legal and social acceptance of same-sex marriages sweeps...
How to Work With Your Disc Jockey

How to Work With Your Disc Jockey

By Debbie McKenzie, Amazing Sounds Mobile DJ Services, Oxnard, Calif. It is a misnomer that wedding DJs “just play music.”  Most professional and experienced entertainment companies offer many services beyond that scope including DJ and emcee, coordination, lighting, and more. Unlike some vendors, however, the DJ is there from start to finish.  As with wedding planners,...
Palm Beach Chic—
Sunshine, Oranges...and Lilly Pulitzer

Palm Beach Chic—
Sunshine, Oranges…and Lilly Pulitzer

By Carmen Mesa, MBC™, Conference Planning Chair/Carmen Mesa Weddings and Events, Inc., Cooper City, Fla., 
and Mark Kingsdorf, MBC™, Florida state manager, Clermont, Fla. The 2013 Association of Bridal Consultants (ABC) Business of Brides Annual Conference was literally a ray of sunshine and not just because of its location in sunny West Palm Beach, Fla....
Survey Results 2014 - State of the Wedding Planning Industry

Survey Results 2014 – State of the Wedding Planning Industry

By Beth Erickson, Wedding Planner Magazine, La Crosse, Wis. Who is the typical wedding planner? 
What type of events do today’s planners orchestrate? Do they have employees? Did they realize business growth in 2013? Do they anticipate continued growth? What are the industry’s greatest challenges? These are just some of the questions to which Wedding...
Wedding Planning Industry’s Biggest Challenges Loom Large

Wedding Planning Industry’s Biggest Challenges Loom Large

Industry expert and author Alan Berg shares ideas about what you can do about it Wedding Planner Magazine asked industry expert and author Alan Berg to respond to the industry challenges readers identified in our State of the Industry survey. Berg identified ways you can impact the industry by facing these challenges head on. Here’s...
WEDStyle Awards

WEDStyle Awards

Three Winners Honored at Conference By Beth Erickson, Wedding Planner Magazine, La Crosse, Wis. The first annual WedStyle Awards were presented to three winners on Monday, Nov. 11, at the offsite event for the Association of Bridal Consultants (ABC) Business of Brides Conference in West Palm Beach, Fla. The presentation was made following dinner aboard...
The Road to Master Status

The Road to Master Status

Eight Candidates Receive Master Bridal Consultant™ Designation By Renée Grannis, MBC™, Association of Bridal Consultants, Oklahoma City, Okla. Eight individuals from throughout North and South America were awarded Master Bridal Consultant™ (MBC™) status at the 2013 Association of Bridal Consultants (ABC) Business of Brides Conference in West Palm Beach, Fla., in November. The new Master...
That’s Pinteresting!

That’s Pinteresting!

 7 Ways to Increase Pinterest Influence and Direct Traffic to Your Website By Michelle Tang, Wedding Snap/Eversnap, Sunnyvale, Calif. To say the least, I’m hooked on Pinterest. Today’s consumers are increasingly inundated with ads and content everywhere they turn, so it’s tough to capture their attention. Pinterest has taken advantage of one of our core...
Lane Ends, Merge Right

Lane Ends, Merge Right

Shifting Gears from Selling Your Business to Merging By Mark Kingsdorf, MBC™, ABC Florida state coordinator, Clermont, Fla. Several years ago, I made a very personal decision to make a long-term plan to relocate, slow life down a little bit and move away from being a business owner. As a sole proprietor, as many independent...
How Green Weddings Save Time & Money

How Green Weddings Save Time & Money

  By Kelly L. Moore, PBC™, Ambiance Event Planning, Scranton, Penn.
 photos by dolci photography For wedding coordinators, trying to introduce clients to the concept of a green wedding can be a daunting task. While the eco-chic wedding has gained popularity in recent years, many couples have misconceptions of what a green wedding looks like....
Flowering Trends for 2014

Flowering Trends for 2014

By Gail Pabst, Kennicott Brothers Company, Chicago photos courtesy of Kennicott Company Flowers are a large part of setting the mood and look of the wedding. As you work with clients to plan the perfect weddings for 2014, consider these floral trends that are either emerging or remaining strong. The Roaring Twenties The 1920s are...