the publication for wedding planners, professionals & designers

May/June 2015 Volume 5, Issue 2
Feature
Turning wedding traditions upside down

Turning wedding traditions upside down

By Angela Hall, ABC™, Vestar, Fort Worth, Texas Photos by Amy Karp Photography, Dallas After planning hundreds of weddings and events of all shapes and sizes, I’ve witnessed a variety of traditions carried out within America’s multicultural population. Even so, weddings tend to fit in a certain mold (you know what I’m talking about). So, when...
Creating a Venue from the Ground Up

Creating a Venue from the Ground Up

3 Tent Rental Companies Share Behind-the-Scenes Peeks at a Top Tented Wedding
Turn heads and transform your events with 2015 lighting trends

Turn heads and transform your events with 2015 lighting trends

By Regina Rivera, Bliss Lights, Escondido, Calif. Photos courtesy of Bliss Lights When throwing an unforgettable event, lighting is key to making the most of your outdoor or indoor space. The right light can transform a wedding from ordinary to extraordinary, set the mood for unforgettable memories, and even cut costs on other party decorations....
Turning the Wedding Day Into the Wedding Weekend

Turning the Wedding Day Into the Wedding Weekend

By Mark Kingsdorf, MBC™, Mission Inn Resort, Orlando, Fla. Photos Courtesy of Mission Inn Resort For planners and wedding professionals, a wedding can seem to go on forever—starting well before hair and makeup and ending after strike. However, for engaged couples, the wedding day flies by. Their interaction with family and friends is limited during...
2015 Color Trends - Coloring Outside of the Lines

2015 Color Trends – Coloring Outside of the Lines

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Each year, the powers that be provide the world with insight and inspiration about the latest color trends. Inspired by modern culture, events, politics, and economics, the emerging trends are more evolution than dramatic shift. The “it” colors each year forecast trends for manufacturing and...
Signature Sasha: An Interview with Sasha Souza, MBC™

Signature Sasha: An Interview with Sasha Souza, MBC™

By Beth Erickson, Wedding Planner Magazine Editor, La Crosse, Wis. Photos © Damien Hamilton Photography Internationally recognized event designer Sasha Souza, MBC™, of Sasha Souza Events in Napa, Calif., has released her second book, Signature Sasha: Weddings and Celebrations to Inspire. Featuring images from many of Souza’s events, the book offers inspiration, advice, color palettes,...
Standing Out from the Wedding Crowd

Standing Out from the Wedding Crowd

By Kylie Carlson, The Wedding and Event Institute, Lake Arrowhead, Calif. When you start thinking about launching a business, it is nothing more than a dream. That dream slowly becomes a reality, and before you know it, you’re staring down the barrel of your accounts wondering how on earth you’re going to make this dream...
Office Space—Tips for Creatively Organizing Your Workplace

Office Space—Tips for Creatively Organizing Your Workplace

By Meghan Ely, OFD Consulting, Richmond, Va. photos by motley mÉlange of Soiréebliss! Events, LLC When Danielle Rothweiler of Rothweiler Event Design, found herself overwhelmed by numerous notebooks, files, linen samples, and more one summer, she boldly put everything—including the production companies from three different reality television shows—on hold.
Costa Rica—Planning a Wedding in the land of la Pura Vida!

Costa Rica—Planning a Wedding in the land of la Pura Vida!

By Milena Santoro, CMM, CMP, PIDP, MS Productions, Edmonton, Alberta, Canada, and Larissa Banting, PBC™, Weddings Costa Rica, Costa Rica
3 Tools for Marketing Success

3 Tools for Marketing Success

By Sonny Ganguly, WeddingWire CMO, Washington, D.C. Finding the right channels to grow your marketing footprint is often the biggest challenge in driving growth. However, there are three marketing tools that can help you book more couples and drive long-term success. They are: the megaphone, the magnet, and the measuring cup. While these tools may...
5 Ways to Get Strong Referrals—And Lots of ‘Em

5 Ways to Get Strong Referrals—And Lots of ‘Em

By Marc Wayshak, author/sales strategist, Boston Running a small business in today’s economy requires a departure from conventional business rules. In order to sell a product or service, you can no longer rely upon old-school sales tactics of bygone eras. Clients are overwhelmingly distrustful of the traditional sales pitch, they’re busier than ever, and they...
2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

2014 ABC Business of Brides: Tropical Locale Inspires R&R – Rest and Revelation

By Susan Reiris, Elegant Occasions, New York City photos courtesy of ABC and sandals